Catalog application:
The catalog application is only for the introduction of products and services and there is no possibility of buying in it, or finally, it is an order registration without announcing the cost and time of sending, etc.
The difference between a catalog application and a paper catalog
Advertising (here, making a catalog) has existed since prehistoric times, this can be seen from the engravings on the stones. Therefore, advertising is not a new science, but it is rooted in the social life of humans.
Maybe in the past, advertising was a one-way conversational relationship, but today, advertising is a two-way conversational relationship, according to Mr. Winston Fletcher, advertising is one of the methods of communicating with potential and actual customers in marketing.
Less than a few decades ago, when the science of advertising had not yet been formed with its current structure, and customers were not so strict in this category. In every corner, people were distributing pamphlets and advertising catalogs and in The city wall is full of colorful papers announcing a new business.
Of course, it is worth mentioning that many sellers still use this traditional method for their advertisements. But due to the advancement of technology and science, marketing methods have undergone significant changes, so that especially in the last decade, we come across new tools and methods for marketing.
One of these new methods of marketing is called Inbound, in which you allow your customers to find you, instead of you imposing yourself on them; In this way, which is done through applications, etc., the most attention is paid to the text and content of the advertising message, which can attract the customer's opinion and encourage him to buy.
Based on the research conducted in America, it is possible to understand the importance of application advertising:
200 million people in the US have registered their names on the do not receive commercial phone calls list.
44% of promotional letters sent directly to consumers are not opened at all and only waste time, money and paper.
86% of people change the channel when TV ads are playing and don't watch them.
84% of 25-34 year olds will leave websites that display irrelevant and intrusive ads.
Now that you are familiar with modern and traditional advertising, knowing the differences between them can help you better in making a decision to create a catalog application (advertising in a modern way) or paper catalogs (advertising in a traditional way).
1. The scope of the audience:
In paper catalog advertising, your audience is very limited and may cover a region and even beyond that, a city, while in catalog application advertising, your audience is trans-regional and even cross-border.
2. Saving money:
The catalog application is very affordable compared to paper catalogs. If you do a thumb calculation, you will understand that the cost of printing in high circulation is much higher than the cost of preparing a catalog application.
3. Free marketing:
When you use paper catalogs, you need to hire people to publish and distribute the catalogs to your audience, which will certainly cost you money. If you can publish the catalog application on millions of phones for free, considering the wide range of smartphones, it is interesting to know that your customers do this for you.
4. Time limit:
When you distribute catalogs using the paper catalog method, these catalogs reach people only as long as you are present. But in using the catalog application, you do not have a time limit for advertisements, and advertisements are made for you by your contacts at any time of the day or night.
5. Helping the environment:
Millions of trees are destroyed to prepare paper catalogs, which increases air pollution and also causes other environmental damage. On the other hand, these catalogs are not used for any other purpose and are thrown away.
6. Two-way communication with the audience:
In the application of catalogs, you can receive the opinions, criticisms and suggestions of your customers. If this is not possible in paper advertising, of course, in the traditional paper method, you only give the catalog to the audience or post it to your audience. .
7. Update:
If you want to make even a small change in your paper catalogs, you will have to pay a very high fee for a graphic artist and reprint. If this is done in the application of catalogs easily and without paying exorbitant fees.
8. Difference in circulation:
You do not pay a fee in the catalog application with a change in circulation, if you have to bear a fee in the paper catalog with a change in circulation.
9. Difference in capabilities:
In the catalog application, you can use multimedia features such as video, audio, and animation, which have a great effect on persuading the audience. If the paper catalog does not have any of these capabilities.
10. The difference in storing user information:
When you use the catalog application, you can get some information from the customer and store them and use them in the next advertisement or notification, but you cannot have any information about the customers when you play the paper catalog.
11. Visit statistics:
When you distribute paper catalogs, you don't have statistics on how many people have read your catalogs, maybe some people will throw them away without reading them. If in the catalog application it is possible for you to know how many visitors you have had. This can be very useful for your career planning.
Example of the catalog app:
You can create your product catalog through WooCommerce. And finally, create your application through Appchar. An example of these customers Nanosan is.