The effect of the landing page on the sale of the application
Landing page, as the name suggests, the user lands on it by clicking on your advertising banners on other sites or from search engines. On this page, some information is usually taken from the user in exchange for receiving a gift. It is one of the most important parts for a website that has a significant impact on business in internet marketing.
The landing page for the application is basically a single-page website that provides the information needed by the application to the user so that the user no longer needs to search to find the information. The purpose of the landing page is to create values for the user along with application advertisements to attract more people to your app.
You must follow some key points in designing a suitable application landing page:
1. Choosing the right title:
Choose a title for the home page that fits your ad.
2. Suitable page size:
You should design the landing page in such a way that it is compatible for any type of tablet and mobile.
3. Only to promote a product:
If you offer different products and services, it is better to design a separate landing page for each one.
4. Giving a special offer or gift:
You can give users a tempting gift, such as a discount coupon, in exchange for information from users.
5. High security:
If you get information from the user, you must assure them that their information will be kept with you and assure them of the security of your page.
6. Receiving limited information
If you intend to get some information from your customers on this page, get limited information as much as possible, for example, only receive emails.
7. Not placing unrelated links and images:
The page should have all elements including links, images, text related to the topic of your application and advertisements.
8. Placement of video:
According to statistics, 80% of users are more receptive to videos that contain product advertisements.
9. Do not confuse the user:
Your landing page should have all the necessary information and do not refer the visitor to other pages, which will cause confusion and frustration for the user.
10. Brief content:
The content of your page should be concise and useful, and remove the extra parts.
11. Making it possible to cancel the subscription:
On this page, you should allow the customer to cancel the subscription if he does not want to
12. Warranty:
Keep your customers by offering a warranty on your products.
13. Placing comments:
By posting user reviews of your services and products, you can encourage customers to download your app.
14. Communication with famous sites:
If you are in contact with banned sites, you can place the icon of the desired site on this page and win the trust of customers.
15. Be available:
Enter your number and address on this page.
16. Have a free plan:
If you have a product or service application, you can use it for free for a limited time.
17. Be proud of your products:
You can put a view of your product or service on the first page of your site, this will make customers confident about your products.
18. Placing a part called call to action:
This part is a guide for the user to see your products and page. This part should be accessible to the user and be designed in the appropriate size and size with pointer icons.
19. Use your creativity:
You should be creative on your landing page and check which one of your ideas has attracted the most attention of visitors.
20. Site traffic:
If you also have a store site, it is better to send your site traffic to the landing page in separate sections (email traffic, advertising banners, etc.), so you can better check their performance.
By following these tips, you can design a landing page that will have a great impact on increasing the number of downloads of your application and, as a result, increasing your sales.
