Mobile application and marketing realization

Nowadays, in the science of sales, almost everyone is familiar with the title of marketing (MARKETING) and they consider the development of sales of their goods and services to be dependent on having a strong marketing department or department, and for this purpose, they seek to find and apply new solutions to empower their marketing department; In the current economic conditions, first of all, there is intense competition in all business areas and secondly, the severe economic recession that dominates the economy of most countries in the world, marketing and its development in companies and economic complexes is presented as a big challenge, and almost the public minds of Tawfik society or they consider the lack of success of these companies in having or not having successful marketing, although the author acknowledges the correctness and importance of all the mentioned cases, but he draws the reader's attention to an important and forgotten issue in the field of business, and that issue is nothing but "marketing" Is not.

But what does marketing mean?

 In a brief and general statement, we can say:

Collection of marketing, marketing and marketing particle for direct object marketing they say 

Now let's define each of the components of this term:

Market Survey : It means conducting marketing research to understand the market system before any sales operation.

Marketing: It means using all factors of techniques and strategies to create and increase market share

Do you have a market? It means to use methods, techniques and tools to maintain market share and customers and create long-term relationships with loyalty.

 Now, according to the above definitions, we will discuss the relationship between the mobile application and the aforementioned concepts:

Concept Market Survey which is a preliminary and elementary operation and every entrepreneur and business owner should supply and produce their services or goods according to its result (marketing); This concept is outside the topic discussed in this article. In fact, the use of mobile applications in today's business world creates or develops two important sectors. Marketing And marketing In the topic of macro marketing, but how:

In fact, the creation or development of these two parts of the marketing category means - Marketing and marketing - It requires continuous communication with customers, that is, after knowing the customer's needs (Market Survey) and to meet the customer's needs (supply or sale of goods and services) one should always monitor and follow up the customer in order to supply him with goods or services that fit his needs based on his new or old needs. This means that by monitoring the customers, you can By offering new goods or services to them, on the one hand, it created a new need in them, which is actually a concept (marketing) It has happened and in the same way as with the constant relationship with the customer, you can direct the customer towards you by reminding him of your presence in the circumstances and times when the customer feels the need, which in this case is also a kind of concept. (marketing) It has been realized.

Business owners usually use advertising tools and campaigns for this purpose, that is, to maintain communication with customers, regardless of the effectiveness of these methods, people have to bear heavy costs.

But it is one of the most effective, cheap and comprehensive tools that can be used for business development by applying the principle of marketing. Mobile application Are

These applications, with the ability to be always available (due to being installed on smartphones) and the ability to send free and unlimited notification messages to users, can be used as a tool to firstly offer and sell your goods and services, and secondly, a tool for constant communication and be effective with your customers, in addition, by offering these applications to others, either by yourself or through old customers who are satisfied with your products and services, you can use this tool to develop your market as well as introduce your brand.