WooCommerce store application marketing through social network

Make Social Network Your WooCommerce Store App Market: Why and How to Market WooCommerce Store App Through Social Networks

We know that there are more than two million Android apps available in the Google Store. Almost the same number of iOS applications are ready for download in the Apple Store. Two million is a very big number, so big that, for example, two million gallons of water can fill a bathtub every day for 109 years!

How can you be successful and shine among all these applications? Especially if we consider the high costs of various advertising techniques, which are considered heavy for many developers and are beyond their means. So, what should a developer who has developed a good WooCommerce store application and wants to achieve the best results while spending a small amount of money?

Fortunately, we live in a world where social networks have made communication between people easier. These relationships are not only friendly, family and personal relationships, but also include business relationships. So, in order to achieve the best results in the application market with a low cost, we can count on social networks!

But in order to be able to run a successful "social media marketing" campaign and do WooCommerce store app marketing right, what should we consider?

Content is king!

This sentence can be heard from all digital marketers! And of course, no sentence explains the real importance of the content as well as this sentence. No digital marketing campaign will succeed without good content. Especially the marketing in the social network which is specifically based on the content.

Content finds your target audience and draws them to you. On the other hand, regular content production makes your relationship with users continue, especially in social networks where users interact with them constantly.

On the other hand, good content can cause marginal marketing in social media, in such a way that users' acceptance of an article and sharing it can strengthen your brand very quickly and attract new contacts.

Do not be trapped in the prison of words

The content and communication you create in the social network should not be text-based only. Use other types of content well in addition to texts, many users prefer audio and visual content to text content.

On the other hand, social networks provide the possibility of using different types of content together and allow you to combine your text content with other types of content such as photos, videos and music.

This allows you to take advantage of different types of content together, in addition to encouraging users who like a certain type of content to pay attention to your other types of content.

Encourage your advertising ambassadors

Rapid growth in social networks is driven by the users of these networks, who are also your audience and users. This means that in order to attract more audience, you should encourage social network users to republish and share your content.

For this purpose, you can organize prizes for downloading through social networks in the form of competition or appreciation campaigns. In addition, producing good and relevant content is a very effective factor in encouraging users to republish content and recommend it to others. So be careful what content you present to your audience!

Tell stories, not bombing

Instead of bombarding users with your app's features and benefits, which will backfire on your ad campaign, tell them a story.

The story of how this application was made, why you decided to make it, the story of the people behind your application, and the story of your team.

Your stories should engage the audience and make them feel the same way. This will make users happy about your success and sad about your failure; and try their best to make you successful.

Understand the features of social networking

The first point is that you should not limit yourself to just one social network, because each of these networks has potential that the rest of them do not use, and that the audience of different networks is different.

Therefore, if you limit yourself to only one of them, you have limited your audience. The second point is that each social network has unique features that the rest of them do not have, in order to be successful in "social media marketing", you must know these unique features and use them well. did

For this purpose, we take a look at the unique features of each of the common social media:

Telegram

Although this network is a messenger, but with the many features it has created, including channels, supergroups and bots, it has been able to play the role of a social network to a large extent. In addition, the presence of more than 30 million Telegram contacts in Iran has made this network a unique platform for marketing. Of course, it should be kept in mind that Telegram channels, which are the most common way of communicating with contacts in Telegram, are a one-way communication. Therefore, this problem should be compensated in another way and create another way of communication for the audience. This way of communication can be a responsive account or bot, or a reference to other social networks to establish two-way communication. As well as surveys, which are a kind of two-way communication.

Instagram

This network is another suitable platform for social media marketing with about 30 million users in Iran. The infrastructure of this network is based on visual content of photos and videos. But these visual contents will not be successful without proper textual content. Another thing about this network is that the produced content, both text and video, should not be too long. The possibility of live communication with the audience and stories also provides a good opportunity for storytelling and permanently engaging the audience with your work and activities.

twitter

This network is based on brevity. You can share your words and stories with your contacts in the form of 280 character messages and of course with audio and video. The brevity required by this network requires that the content related to this network be produced more carefully, but on the other hand, the focus of this network is on sharing and sharing, which can bring you to the top of success overnight.

analyze

Never neglect the analysis of social networks and feedback analysis of your WooCommerce store application marketing campaign, continuous analysis will allow you to know the tastes of your audience and produce more suitable content for them, and do not let your advertising campaign fail.

 

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