Branding with WooCommerce store application

What is the impact of the WooCommerce store application on business branding?

If you have your own business, you must be familiar with the concept of branding. Branding generally means all the ways and methods that make customers know your company name and your product or service and buy it. Through branding, you can give a strong and positive image to your company.

Advertisements, product design, conferences and exhibitions, website design, as well as creating a WooCommerce store application for your company, all these ways can help you in branding.

In this article Apchar We intend to show you the importance of one of these methods, that is, the importance of WooCommerce store applications in branding. But before we go into this topic, it is necessary to get acquainted with some basic concepts such as brand definition, branding and its importance.

What is a brand?

A brand can be a name, sign, design or any kind of image that separates and distinguishes the products or services of one company from another company. In fact, the brand is the idea or image that customers have in their minds when they think of a specific product of a company. This thought or image can be both practical and emotional.

For example, for a bag, a customer can recall something practical like "this bag is light" or a feeling like "this bag makes me feel strong".

From this explanation, we can conclude that a brand is not only recognized by physical features, but the emotions that the product creates in the customer can be very effective in highlighting that brand. A product can be made in the same way in different companies.

But a brand is something "unique" and it is not possible to copy it. For example, consider two soft drinks, Pepsi and Coca-Cola. Both of these soft drinks have a similar taste and their structure is similar. But some are only fans of Pepsi and others are fans of Coca-Cola.

What is branding?

Branding is all the steps and works that are done to give meaning and unify a specific product in the minds of customers. In fact, branding is a strategic plan designed by the company so that customers can quickly recognize their products and services.

Most importantly, branding gives reasons to customers so that they can choose and use a specific product of a company among the huge number of products of different companies. The main purpose of branding is to attract and retain more customers by providing products and services with special features that the company promises.

The importance of branding

Branding helps you have a unique brand. A brand that competes with similar companies and products and surpasses them in the field of competition. By branding, you can attract and retain more customers at a lower cost.

Brands that pass the first steps and take a step further can create a special and long-term emotional relationship with their customers. When a brand reaches this stage, it is known as "Lovemark" or popular brand. Great and popular brands have three key elements: mystery, sensitivity, and intimacy. But what is the importance of these three elements?

The element of mystery actually affects the customer's thoughts by exploiting dreams, myths and exploring past, present, and future thoughts. But the element of sensitivity, relying on the 5 human senses, tries to find points of connection with consumers and approach them. The last element, intimacy, attempts to connect with customers through empathy, commitment, and creating enthusiasm.

The importance of branding becomes very clear when your product goes from an ordinary brand to a popular brand. Because the customers of a popular brand are not just its customers, but are its fans and followers and can help in the growth, promotion and continuous sales of that brand's product or service.

What are the methods of branding?

There are many different ways and methods in branding, each of which can help in recognizing your products and services. The following are just some effective branding methods:

Communication and advertising
Product design and packaging
Special store sales
Price
Sponsors and partners
Using visual culture such as logos, colors, etc
E-commerce through the Internet, websites, and the WooCommerce store application

The importance of e-commerce

A strong brand is easily accessible to customers. Today, the easiest and fastest way of communication is through the Internet. Creating a WooCommerce store with a secure network can not only make it easier for customers to reach you, but it can also help reduce costs to a great extent, thus putting you one step ahead in the competition with other companies.

Nowadays, e-commerce through websites and e-portals has become very common. For this reason, in order to highlight your brand, you must apply other methods of this factor in your branding process. Meanwhile, WooCommerce store applications can be very efficient.

Importance of WooCommerce store application

You might ask yourself, does my brand really need a WooCommerce store app to be successful? Well, this question depends on many things. But with a look at people's lives today, you can see that mobile phones have become one of the main tools in everyone's life.

Today's mobile phones have the ability to run a variety of applications with different purposes and designs. A strong brand should take advantage of a device that is so popular among people in its branding plan.

Branding in the early 21st century was done without the need for e-commerce, but with the creation of websites and the use of them to make the brand stand out, a new wave of branding took place.

Today, there is no brand that does not have its own website. But what is known today as the new wave in the field of branding is the WooCommerce store application. Many companies have not yet started using this tool; But the day will come when apps, like websites, will become a consistent method of branding.

So that no one asks themselves if my brand really needs a WooCommerce store application to succeed?

Can the WooCommerce store application be useful in product branding?

More than 50% of mobile users say that mobile apps encourage them to buy from their brands. But what has made the applications to motivate people? We will examine some of these reasons below.

Giving value to the customer

Trading, as the name implies, is based entirely on mutual communication. You offer a product and get paid for it. Surely, as someone who has a certain product or service, you want to grow your business and increase your sales.

But in order to reach this stage, it is first necessary to give a high level of value to your customer. A level that is not available in other places and therefore comes to you. But how does the WooCommerce store app get you to this stage?

Starbucks company encourages customers by offering various rewards exclusively for those who use their mobile application. Customers who use Starbucks applications on their mobile phones can not only get special points with every purchase, but also increase the speed of their purchases by buying and paying directly through the application.

Creating a stronger brand

One of the most important features of the mobile application is that it increases the customers' awareness of your brand and makes it easier for them to communicate with you. This increases customer confidence. The more the customer trusts your brand, the more committed they will be to you.

For this reason, he will be more encouraged to buy the next products that you offer him for sale. In fact, you can train your customers using the WooCommerce store application and make them more aware of your product.

Provide better customer service

Customer service is not limited to face-to-face communication with friendly employees! WooCommerce store applications are not human beings who have different moods in different situations and deal with customers according to their feelings.

With the WooCommerce store application, you are sure that you will always be introduced to your customers with a consistent face. In this case, you provide your services in the best way so that your customers have a good experience and memory of using your services.

Apart from these points, in-person customer service has a specific time; But with the WooCommerce store application, customers can get the necessary information about your brand and use your services at any time of the day or night.

Increase in profit

When customers become more aware of your brand and can easily use your services at any time, their satisfaction with your brand will naturally increase, your sales will increase, and as a result, you will earn more profit.

It is true that having a website is necessary for customers to access with any type of mobile or other electronic device, but by launching a WooCommerce store application, you can make the experience of your customers better and more personalized and thus increase sales profits.

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