The effect of ASO on increasing downloads of applications

The effect of ASO promotion in increasing app sales

With more than two million mobile apps being created around the world every day, your app runs the risk of remaining unknown among this number. But the solution to solve this problem is to upgrade your Aso application. Aso stands for App Store Optimization, which aims to improve the search for applications in stores.

In this very important method of marketing, when an application related to your application is searched through the user, your application will be displayed in the higher ranks of the stores for potential customers, and the increase in the number of visitors will increase the traffic of your site and application in the store. .

About 63% of applications are found through search in application stores, now when the Aso of your application or application is high, it means an increase in the search rank of your application and as a result, an increase in the download and installation of your application by users.

Now, to optimize Aso, you must follow some principles:

Use the appropriate title:

The title is one of the most important keywords that are searched. As we have presented in previous articles about the characteristics of a good title.  The title of an application It should be short, attractive and catchy.

2. Using the right logo:

When the title of an application is searched in a market, dozens of examples of that application may be displayed for the user. In these cases, the logo is decisive to attract the user. The logo of an application should represent the content of the application. We have provided detailed explanations about the features of a good logo in previous articles.

3. Using the right word or keywords:

As you know, keywords have a significant impact on increasing the site's SEO ranking, considering that not all application markets have this possibility or that they have restrictions on the use of keywords, knowing competitors and using unique keywords can have an effect on increasing the Aso of your site. Use a service like MobileDevHQ to track your search rankings, analyze your keywords, choose better keywords, and stay ahead of your competition.

4. Using appropriate descriptions:

As you know, in most stores, when you click on the logo of a program or an application, a series of brief and useful information about that application or program will be displayed for you, based on that information, you will proceed to download or You cancel the download of that application. The presence of brief and useful explanations as well as suitable screenshots can be one of the important factors of raising Aso in the app stores.

Finally, the significant effects on client programs cannot be ignored. One of the factors that increase the sales of an application can be Aso, of course, Aso is not a simple and basic process, and its effect will certainly not appear at once, but it is a long-term investment that has great value.

As an application developer or software program, you should regularly monitor your Aso and Seo rankings. So that you can achieve your desired result by fixing the weak points and increasing the strong points of your application.

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