The importance of measuring user interaction with the Android store application

The widespread use of the Android store application among people has given business owners and marketers access to a new and valuable source of information in the field of customer behavior and needs.

They can have a better understanding of the user's needs and the state of their business by examining how the user uses the Android store application. The correct use of these statistics and information will play an effective role in improving future business activities and updating mobile marketing strategies.

In the past, to check the success of an Android Store app, it was enough to look at its download rate from the app markets. A high number of downloads indicated that the application was successful, and a small number of downloads meant that it was not successful.

But today, users download a large number of applications from the app markets during the day and night, which they either do not use, or rarely use. Therefore, only the number of downloads does not indicate the success of an application.

Of course, this does not mean that ASO and getting a high rank in the list of recommended results of the app markets or a high download rate are no longer important. In addition, one should also pay attention to how the user interacts with the mobile application. Hence, it is important for businesses and mobile app developers to find out how and to what extent users use their app:

Do they use the features of the app fully, or in a limited way? To answer this question, a set of key factors must be examined, such as the number of active users, the number of sessions that users use the app, and the average duration of use. Using this information, it is possible to evaluate the actual interaction of users with the app.

Active users of the Android store application

An important and useful index to evaluate the amount of usage and interaction of users with the Android store application is to check the amount of daily, weekly, and monthly usage of the app by users. Therefore, it should be seen how many users use the Android store application at least once a day, week, or month and what their behavior pattern is.

At Appchar Application BuilderYou can see all the devices in the notifications section of the appchar extension.

But if you need more accurate and up-to-date statistics, you can visit Vansignal site Register and request access. Of course, in this case, you are responsible for maintaining the account.

The duration of using the Android store application

Another important and useful indicator that determines the level of user interaction with the Android store application is the average duration of each user's use of the app. This index shows how much people actually use the app.

Of course, a long period of time that the user uses the app is not always a good sign and can indicate a problem or an unusual event. For example, it is possible that the mobile application has a technical defect and works very slowly, and the user waits for a long time for the execution of his request.

Or it may be that the duration of using the app is prolonged due to the complexity and length of the steps that must be taken to reach the goal. Therefore, it is necessary to build a mobile application with prior planning, and then carefully examine indicators such as the duration of use and correct the app's possible defects.

When checking the "duration of use" of the app, the type and use of the store application should also be considered. Because an application that, for example, provides intra-city transportation services, usually prefers to have many users, but each user spends a short time in the app.

This means that many people use the services of this app in a simple and fast way. But on the other hand, apps that provide written content, such as newspaper apps, magazines, and news agencies, prefer to have many users, and users to use their app for a long time and read more content.

Today, the Android store application plays an important role in the business activity of companies. Therefore, information about how users interact with the app is very important for managers and marketers around the world.

Because with this information, the success of mobile applications can be checked more precisely. If you also have an Android store application and have taken the necessary steps to promote and market it correctly, we suggest that you collect and review this information now, and use its results to improve your activities.