How often should I send push notifications?

How often should I send push notifications?

How often should I send push notifications? This is one of the most common questions that many customers ask us. Our answer is: it depends on your customers' expectations.

To determine the method and frequency of sending push notifications, answer these three basic questions:

1- Do your customers want to receive push notifications?

You need to create a way for your customers to tell you if they want to receive push notifications or not. And if they have this desire, what fields do they prefer your messages to be in;

Latest products, discounts, great sales, helpful content, or breaking news? Or all of them? And that they prefer to receive push notifications from you once in a while. Every day, every other day, every week, or every month?

For this, you can create a form or options in the settings section of your application so that users can determine their wishes and preferences about receiving push notifications.

2- Does the customer expect this type of notification?

Most customers expect to receive an order confirmation message, reservation information, or order shipping confirmation when, for example, they make a purchase from a shopping app or receive a service such as a flight or hotel reservation from a travel app. do

One of the suitable methods for informing such messages is push notification. If a customer has purchased a product from you, you can send a push notification to inform him of the details of the order, such as product description, quantity, price, payment information, etc.

And when you send the order, you can notify the customer through push notification. In general, you can notify any confirmation of financial and commercial transactions with push notification.

Also, your client may expect to receive news and information from you from time to time, for example, every week; For example, about the latest products, discounts and special sales, how to use products better, useful and interesting news and content, etc. Therefore, by sending push notifications, you can also meet this customer expectation.

3- Is your message useful? Does it help the customer?

What is the possibility, utility, and benefit of your application for your customer? How can you satisfy the customer with your application?

If the notification you send has value and benefit to the customer, he will definitely welcome it. But if the notification you send is only going to benefit you, for example, it is just a product promotion without attracting the customer's opinion, or it is something that the customer was not interested in or did not request, it is better to be careful in sending it and Send such messages less.

Because excessive sending of promotional messages, without considering the customer's expectations, may cause customer dissatisfaction and close the notification box. Therefore, try to pay attention to your customer's expectation, expectation, and benefit in your messages.

Check out Appchar's push notification plugins here:

Advanced Notification

History of notifications

Finally, note that sending push notifications requires a plan and strategy. Sending notifications uncontrollably and unplanned will make the customer bored and dissatisfied, and you will not achieve the desired result.

Also, push notifications should be part of your overall strategy for advertising and marketing. Therefore, you should use push notification along with other information and marketing methods and have a complete and accurate strategy for this.

 

What do you think about this article?!
en_US
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!We will be in touch with you as soon as possible in the following 24 hours.
Hi, how can I help?