A guide to creating a strategy in mobile marketing

Maybe until a few years ago, browsing web pages by mobile or using mobile applications was not very popular. Therefore, companies did not attach much importance to mobile marketing and most of their focus was on desktop users (computers and laptops).

But today, we almost live in a mobile-centric world. According to statistics, there are currently more than 40 million smart phones in Iran and people do many things with them. Access to the Internet through mobile phones is also increasing, and with the launch of mobile Internet and 3G and 4G networks throughout the country, it has gained more momentum.

Many small, medium, and large business owners have a mobile application and communicate with their customers through it.

But since a significant number of Internet users still use computers and laptops, many companies think that having a strategy for the desktop, or at least having a responsive website, is enough to achieve the goal and achieve success. And there is no need to create a separate strategy for mobile.

The meaning of mobile marketing is to use the features of mobile phones, especially smart phones and tablets, to deliver messages to the audience and advertise goods and services. Features such as SMS, application, notification, web browser, location finder, and QR code scanning have made many businesses use mobile marketing to advertise and promote their products.

Here we describe the steps that must be taken to ensure that your marketing campaigns are mobile-friendly.

Make sure your website is mobile friendly

Today, most companies design their websites in a "responsive" (reactive-oriented) way to display optimally on mobiles and tablets, which is a positive step. But the concept of "mobile friendly" is more than that. It means that not only your website should be displayed correctly on mobile, but also the speed of the site and user experience are important.

If your website is still not responsive, then this is a major problem. So, fix this problem first. If you use "WordPress" or similar platforms, this problem can be easily solved. Because these platforms have the possibility to design a responsive website.

Ask your website designer to do this for you so that your website is displayed correctly on all types of mobile phones and tablets. By doing this, people can more easily visit your site and see your content, which is the most important part of any mobile marketing strategy.

You can even go beyond the design of a responsive website and use Application maker services, create an independent and affordable mobile application for your business and benefit from its many benefits.

The next step in "mobile-friendliness" of a website is its speed. This means that the pages are displayed quickly and do not consume a lot of bandwidth. Keep in mind that many mobile users use mobile internet, which has speed and traffic volume limitations.

Therefore, if the page takes too long to open or consumes a high volume of traffic, the user will stop working with your site.

Be brief and useful

If you have a blog, which you should, don't assume that all of its posts have to be very literary and on the level of classic novels. Many people use mobile phones in the short opportunities they have during the day. For example, when they are commuting in taxis and buses, or while waiting at the doctor's office, or during lunch and breaks at work.

For this reason, at such times, they don't have much time to read a literary text or a scientific article, and maybe your blog post is not so interesting for them that they want to save it somewhere to read it completely later when they have the opportunity. So your blog post should be short, catchy, and useful, get the point across quickly, and meet the reader's expectations well.

Perhaps you have seen many articles and articles on the Internet that advise you to use long posts in your blog for better content impact on SEO, or that your article should contain at least a certain number of words.

But you should always pay attention to the audience and their needs and organize and publish your content in a way that is useful and attractive for the reader, not for search engine robots!

So, not only is there nothing wrong with short and useful posts, but it's better to go straight to the point without any sidelines! If you have a lot to say, it is better to segment it in a logical and orderly way, or to publish the whole thing separately in two or three separate blogs.

Segment the content

You have probably heard that online content should be segmented using headings and lists to make it easier to read and understand. Generally, online users prefer to browse and read content quickly. Therefore, your content should be broken down into smaller parts to make it easier to read.

An article or article may not seem very long on the monitor screen, but the same article will look like a long novel on the mobile screen. Therefore, you should divide the content using headings and lists so that its volume seems smaller and it becomes easier and more attractive for mobile users to read.

Be careful when using photos

It is better to use photos along with the text. Because the photo will make the subject more interesting and better understood. Reading a long text, which has no pictures or images, is boring. However, it should be remembered that the way of displaying photos on mobile pages is different from the way it is displayed on computers and laptops.

The photo on the mobile screen is much smaller and therefore, its dimensions should be considered in such a way that it can be seen well. If you are going to add text to the photo, make sure that the text size is large enough that people can easily read it on their mobile screen.

Use video

Users watch a large amount of video daily on social networks, such as YouTube, Facebook, Twitter, Instagram, Telegram, and Aparat. The interest of users to watch video on the Internet is increasing.

Since many users use social networks and messengers by mobile, you can also plan to produce and display video on mobile and use this type of content to attract audiences in mobile marketing campaigns.

Many businesses think that video production is a troublesome and costly task. While this is not the case. There are many and varied software and applications in the field of video editing and editing that allow you to create high-quality video images using a computer or mobile phone.

The main purpose of making a video is to send a message to the audience in the form of video images. So, don't get too caught up in filmmaking techniques and intricacies. Your video is not supposed to participate in television and film festivals, or be criticized by media experts. Rather, it is only supposed to deliver your message effectively and efficiently to the audience and attract them.

Social networks are the mainstay of mobile marketing

Mobile users, unlike computer users, use the web browser less. They mostly do their work with mobile applications. And social network applications are among the most used mobile applications.

Therefore, although targeting and planning for "SEO" and attracting audience through search engines is reasonable and necessary in digital marketing, focusing only on it and ignoring the capacity of social networks can lead to the loss of many opportunities. to be

Therefore, in your mobile marketing strategy, plan to attract more audience through social networks, such as Facebook, LinkedIn, Twitter, and Instagram.

To use the capacity of social networks, you must first launch your pages in these networks. Social networks should complement your website.

Make good use of call-to-action buttons on your social media pages, provide complete and accurate information about your company, products, and services, and regularly share useful and engaging content.

Then, encourage your audience, especially those who visit your website via mobile, to follow your pages on social networks. If you have a mobile app, enable social media access in your app and encourage users to follow your pages.

In the mobile marketing strategy, there are many materials and solutions that we have not covered all of them in this article. But we have tried to mention important and key content here, which can be a good starting point for your activity in this field and success in designing and implementing mobile marketing campaigns.

Also, designing and building a mobile application and applying its marketing methods will help you a lot in the success of mobile marketing. So, start planning and experimenting according to the characteristics of your company, products, and audience.

Strengthen the strengths, fix the weaknesses, and continue to provide the ideal mobile experience for your users and audience.