Building an Android and iOS store application is not the end of the job! The next step is marketing!
You are probably following different goals from building Android and iOS store applications. These goals may be a more effective presence in the mobile space, attracting new customers and interacting with them, or increasing audience awareness of your company and products. But building an Android and iOS store application does not mean the end of the work and definitely achieving these goals.
Because immediately after the completion of Android and iOS store app creation, its introduction and promotion work, in other words, its "marketing" begins.
Thus, building an Android and iOS store application for smartphones is the first step on the path to success, and all companies and businesses, large and small, should seriously consider building a mobile application.
But what happens after you publish your application in the Android and Apple stores? Some people accidentally see your application and download it. But you should not go after this type of irrelevant audience. Because such audience after downloading and installing the application, they will gradually forget it and finally delete it from their phone after some time.
Therefore, you should look for audiences who are interested in your products and services and are looking for more news and information. The goal is to find customers and audiences who value your Android and iOS store app and are looking for product information, special sales conditions, and discounts.
In the following, according to what has been said, we will examine different methods of introduction and marketing of the Android store application.
Marketing methods after building Android and iOS store applications:
Ensuring the correct operation of the Android and iOS store application
Sometimes the great enthusiasm to introduce the application to family, friends, and customers makes you neglect its final testing and control. You may think that because the graphics of your program are beautiful and everything works well, then there is no problem and you can introduce and promote it with ease.
But if you introduce and advertise your application before reviewing and evaluating all parts of the software and making sure that it works correctly, you will most likely get into trouble.
If you have followed the points that should be taken into consideration before creating an Android and iOS app, then your mobile app should not have any fundamental problems. However, we recommend that you install it on your phone and work with it before introducing and marketing it.
Check all the buttons, screens and sections and make sure everything is working properly. Test all areas and make sure all colors are correct, photos are not stretched or compressed, and all pages have content and functional tools. Then, with confidence, introduce your program with the following methods and enjoy your success!
Advertising on the website
Your website is the first place to showcase and introduce your mobile app. If you have a standard website and you have used the power of search engines and SEO well, then it is likely that the traffic and volume of visits to your website is high. So, use this capacity to introduce your application.
We suggest that you create a separate "landing page" to introduce the Android and iOS store application on your website and direct visitors to it. Of course, you can also use advertising banners to introduce the application in different parts of your website. But it is better that the main focus is on a landing page for your mobile application.
In addition to organic methods, you can use click ads andGoogle Ads» also use to attract and direct traffic to the landing page of the application.
Use of social networks
Social networks, from Instagram and from Telegram to Twitter, Facebook, etc LinkedInIt is an effective and efficient media for publishing and sharing content. So, even if you don't have many members or followers on social networks, use this medium to introduce your app.
The advantage of social networks is that people can share your content with others, and this sharing will flow and more people will see your content.
Send promotional email
Another effective method is to send mobile application information and its download link to people via email. To do this, you can create a simple one-line email, or a structured HTML email with a photo, title, arrow, persuasive description, and a "call to download button" and send it to your audience. Choose an attractive and exciting email subject.
Also, if you send a "newsletter" periodically, you can place and send the download link of your mobile software along with an explanation of its benefits and features in a part of the newsletter. However, you have spent time and money to build the Android and iOS app, so use your existing facilities to introduce and promote it in the best way.
Send promotional SMS
If you have an SMS program or campaign or you send short messages periodically, you can send your application download link to your audience. Also, if you have the mobile number of your current customers, send them the download link. This method is very effective at the same time, because people can download and install your mobile software immediately by receiving the download link on their mobile phone.
Preparation of articles and reports
Writing an article (blog) is usually known as a method of content marketing for the website. But it can also be used well for mobile application marketing. Writing an article about your goals of creating Android and iOS software, and its features, features, and benefits, and then publishing this article on the website, email, and social networks will make people familiar with your application and for Download it.
There are also many news, analysis, and information websites that have high traffic and targeted users. These websites are usually willing to publish your article on their website. Of course, they usually don't do this for free and you have to negotiate with them.
QR code printing on office set, brochure and catalog
You can print the QR code containing the download link of your application and install it inside your company or store, in a place where people can see it. Also, you can print it on business cards, letterheads, envelopes, and other printed and promotional items such as catalogs, brochures, folders, and receipts. By scanning the QR code with a mobile phone, people receive the download link for the Android and iOS store application and can easily install it.
As you have seen, there are different and effective methods for marketing and promoting mobile applications that can be used to achieve success. In addition to the above methods, there is another effective method called ASO or "App Store Optimization" that makes your software better seen when users search the App Store. We suggest you also read our article about ASO.
Finally, after building the Android and iOS store application for smartphones and before advertising and marketing it, make sure that your mobile app works correctly.
