Is Android or iOS better?
Introduction:
In order to provide services, sell materials and introduce companies, there are different ways, from building simple blogs to producing responsive store sites. But research has proven that one of the best ways to earn money and e-commerce is to use applications. It is a commercial mobile phone. There are different platforms for building and providing mobile applications.
Android and iOS are among the most powerful platforms used in the mobile phones of more than 90% of users. When developing mobile applications, one of the biggest and most important questions for business owners is: Is Android or iOS better? Our article examines the limitations, advantages and disadvantages of using Android or iOS.
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Is Android or iOS better?
Contrary to the popular belief that iOS is the superior platform, choosing the right platform depends on the needs of your company, needs such as the type of access (social apps, for local consumption, or global and international consumption), the time you have chosen for business, the type of audience. Effect and long-term mobile strategies.
Although there is evidence that the iOS platform is popular, the purpose of this article is to review all the options that you should consider before choosing a platform. After reading this article, you can easily choose and the reason for your choice will be clear to you. Factors to choose the best platform, Android or iOS?
Factors for choosing an application development platform:
Which countries/regions are your audience mostly from?
Check the information about the target population, is the number of users more important to you or the profitability? How much time do you spend on making the app? When will you start your business? The key differences between the integrated development environments of both platforms affect the time you spend working.
What are the major differences in app development on the two platforms? The Android operating system has more than 7 versions, while iOS has only 3 versions.. Do these differences affect your work?
How much do the general policies of the two platforms affect your work? Does your app need regular updates?
Do you need a gradual release or not?
Should you implement the application on both platforms?
The above list is a prioritized question that you should answer before choosing a platform. In the following, we will answer these questions to help you choose the right platform.
1. Which country or region are your audience from?
The home analytics tool helps you find your audience and the type of device they use to use your app.
The best group based on which you can implement the creation of your mobile application is your audience group, for example, if you have just launched your website, using the site analysis tool, you can find out about the audience and the platform that they use. And finally, by launching the satisfaction app, cover a wide range of your audience.
Another suggested way is:
Multiply the number of Android/iOS users and the profit you get from each and see which one is more profitable.
2. What are the characteristics of the target population?
iOS users are richer and more spendthrift than Android users.
There is no debate as to which spectrum earns more money and spends more money on buying mobile apps. Apple is the undisputed winner of this competition. The average American iOS user earns $85,000 per year, while the income of Android users is 40% lower, meaning they earn about $61,000 per year.
Another opinion believes that more than 41% of American iOS users earn more than 100,000 dollars per year, this figure is 24% for Android users. In addition, 60 percent of those who have an income of 150,000 dollars prefer iPhone instead of Android devices. (Source of statistics published by Verto Analyzer)
San Francisco-based business intelligence company App Annie provides quarterly reports on the business differences between Android and iOS apps. According to the third report of this company in 2015, iOS users spend 80% more than Android users to buy apps, despite the fact that they constitute a small percentage of the consumer population.
3. Comparison of downloads on two platforms
Do you prefer a population of users who pay to buy the program to be your audience or not, just a large population using your program is enough.
Although most smartphone owners in America use the Android platform, iOS users spend more money on apps.
The purpose of the chart above isn't just to show iOS users buying more. Although iOS users spend more money on app purchases, the gap between Google Play and iOS downloads is still increasing. Of course, considering the fact that Google has 80% of the global smartphone market, this is not surprising.
Apple smartphones have 42% of the American market (this is the third year that Android has the majority of the American market). It controls foreign markets. Some attribute this difference to the price of smart phones compatible with these two platforms, the price of phones that are compatible with the Android platform starts from 100 dollars, while the price of the iPhone is more than 600 dollars.
In short, if you are looking for high income, according to the spending power of iOS users, iOS is what you need.
4. Business model
The model of providing the program in exchange for receiving Apple's money is as profitable as the model of gradually receiving fees in Android. Most popular software are free and generate revenue through in-app advertising.
iOS income through the sale of applications is very impressive, but there are two other ways to earn money, the first is the Freemim model (a common model on the Android platform) and the other is the non-app income generation model, which we have not mentioned before. In the following, we will examine both methods.
There are clear reasons for Android to become the world's largest platform and Google Play to become the platform with the largest volume of downloads. These reasons can be classified into two categories, one is related to consumers and the other is related to the developers of this platform. Consumers buy cheaper phones and free and cheap Google Play apps. And thus, it is considered a win-win deal for the consumer, he has both the phone and the cheap programs. With these interpretations, the freemium model is considered the best way to earn money in Google Play.
Apple's default buy-and-go model is very simple: the user finds the app and buys it for a small fee. Apple takes 30% of the revenue from the sale and spends the rest on the development of the app. The positive point of this model is that the earned income increases for each download. But the problems of this method are many times compared to the advantages. First of all, even if the program has the star brand, few customers will make a purchase unless:
1. Someone has strongly recommended this program and
2. They can personally test it before buying
And this is where Android comes in and changes the rules. You can get the program for free and work with it as much as you want, but if you are looking for new updates, you have to pay an amount. You may have to pay a fee to upgrade each section, but otherwise, it has its own advertising program that generates income per view and per click.
If the user wants to get rid of annoying ads or is really interested in other features of the program, he can update the program by purchasing its paid version. This method is very popular especially in the world of game development.
The philosophy of the method is very simple: in Apple's business method, money first, then the program, and in Android's business method, the person receives the program for free, and in the end, regardless of whether the person buys the paid version or not, the program maker benefits himself. It happens because if a person does not buy the program, he will be faced with so many advertisements that the program creator will be given the opportunity of marketing ROI over time.
Of course, the programs of both platforms have in-app purchases, but Android's strategy is different from Apple's.
In short, if you are looking for the largest user community, Android is the best option, Android controls 85% of the global market and 52% of the US market.
If you are worried about the economic efficiency of your app, the freemium method and advertising-based programs have proven to have a good ability to generate income, despite the fact that they are not mentioned in the economic reports that compare the working methods of Apple and Android.
5. How much time do you intend to spend on producing the program?
Building and publishing Android apps is more time-consuming compared to iOS apps.
Some programmers believe that making Android apps takes 2-3 times as much time as iOS apps. By implementing a similar program on both platforms, one of the engineers showed that he had to write 40% more code to build the program on Android.
6. What is the main difference between app development for iOS and Android?
The Android technology stack has created a world of flexibility for developers. Apple's development environment is limited but easier to work with.
If you use iOS, you use XCode as an IDE platform and Swift programming language. And if you use Android, you will be dealing with Android Studio. Although Android is an open source and flexible system and leaves the hands of developers extremely open, it is not necessarily a superior platform. One engineer who works with TechCruch insists that Apple's IDE is actually better.
He describes Apple like this: "Working with Apple is really fun, powerful, smooth and useful, and it doesn't bother you."
Many iOS developers find XCode a simple environment with a good and fast user interface and efficient shortcuts that make it much easier to create templates and control the application. On the contrary, relying on the opinions of users on Quora, it seems that understanding Android Studio is something impossible. With this interpretation, Google intends to change the environment of Android Studio and make the connection between the user and the environment more difficult.
From a commercial point of view, it is wiser to work with XCode until Android Studio reaches the maturity of XCode, and you will no longer face the problems of a developing environment.
7. Paying attention to the versions of the program and its effects on the time you have chosen for trading.
iOS has fewer updates and this reduces the operational cost of updating the program and you don't have to check different operating systems and tools. Most iOS users are updated and according to statistics, 98% of users are currently using iOS 7 and 8. With these interpretations, it is not difficult to make a decision. If you implement your program compatible with the latest version or at least the last two versions, 98% of the work is done.
In general, if you are going to make an application, it should be in a way that covers the needs of 80% of your audience. With these interpretations, iOS has appeared far beyond expectations.
But in the case of Android, the situation is different. Unfortunately, many Android users are not updated, so that until January 2016, only 9.% of Android users were equipped with the latest version of Android. This messy situation is due to the fragmented nature of the Android market, where manufacturers determine the version of the operating system.
In addition, the desire of Android users to update the operating system is really disappointing. Ten months after the release of the latest version of iOS, 83% of iOS users were equipped with the latest version, while Android released its latest version one month after iOS, but after 8 months, only 12% of Android users had their operating system. 72% of Android users use versions that are two years old!
To understand the depth of the disaster, we must say that 40% of Apple users update their operating system only one month after the release of the new version. This is while Android is not close to this statistic even in the best case. Click to see the statistics.
In short, if you plan to implement your program on Android, you should apply the fat of checking different versions, testing offending programs and dealing with bugs specific to each version. In addition, we did not consider the 40% code difference between Android and iOS. The undisputed winner of this category is iOS by a significant margin.
8. The general policies applied by the two platforms and their role on your work
Android allows you to make successive updates, but iOS has imposed restrictions that limit your scope of action.
Publishing an app on the Android platform is easy. Simply put the app on Gogi Play and after that it is available for everyone. In addition, Google Play allows you to update your app several times a day and fix possible defects.
In addition, Google Play has made it possible for you to publish the program in two alpha and beta versions, and at the same time test the program and fix its possible problems, and after preparation, expose it to the public.
On the other hand, publishing an app on iOS is a nightmare. This requires various levels of approval from the iOS team, including the bureaucratic review of the app and its deployment, which can take up to a week. For big companies, this time is shorter, maybe one day, but each company has only the right to register 2-3 programs per month.
9. Gradual release
By providing this possibility, Android is the winner of this section, so companies can release their app to a small group of people first and gradually increase access after testing the app.
Google Play has made it possible for applicants to gradually publish the program. This option is more useful for stock brokers, analysis specialists and production managers. Incremental release allows you to release the app to a certain percentage of users and increase this percentage over time.
For example, a new version of the program has been released for only 5% of users and this number gradually reaches 25, 50, 75 and finally 100%.
This option is more important for big businesses where a small bug in the program can have a big impact on their income. Consider Kennedy Kirsch's game, if they plan to add 5 more seasons to the program, they will choose the gradual release option.
Or large commercial companies that choose this option to avoid the disaster that a small bug in the program may bring. By publishing the program for 1-5% of the audience, the defects can be checked and fixed. Despite this option, problems will affect only a small percentage of users. Currently, iOS does not provide such a possibility for users.
10. Building the app on both platforms
Choose a platform and test your app on it. It is not strategically wise to develop the app for both platforms. Many companies have understood the necessity of making applications. We are also well aware of this. But what is better not to do is to build the program on both platforms at the same time.
It is true that with the simultaneous development of the program on both platforms, you will face a market of 96% of users, but the process of initially building the program and gradually fixing the defects will not go well, because the development of the program on both platforms at the same time will greatly affect your ROI. will give.
All successful software moves have followed the following algorithm:
Identification of business needs, design, right combination design, consumer group testing, program development based on the latest tips, quality analysis, software release and finally software performance measurement. If corrections are still needed after publication, they return to the beginning of the algorithm and rewrite all the steps according to the information they have obtained.
Deviation from this path often leads to loss of productivity (money and time), confusion of users, frustration of users and ultimately loss of income. In the case of mobile app development, it is not wise to develop the app on both platforms at the same time because it will end up doubling the work in the revision stage.
This is why it is strategically recommended to implement the program first on a current platform, either Android or iOS. And after interacting with users and fixing defects, making necessary changes, bringing the program to its final limit and satisfying the customer (in terms of functionality, profile management, etc.), you can think about developing it on the second platform.
App retention rate on Android
The second reason for developing the app on a platform: no matter how complete your app is, according to Android app statistics, 77% of basic users lose three days after downloading the app, and 95% of users abandon the app after 3 months. The same is true for iOS users.
And this is true for average programs. Now imagine how much time and money you spend building a program on both platforms and suddenly you lose all your audience. The smart solution is to implement the application on only one platform. Solve the defects and switch to the second platform after upgrading the work.
For example, Instagram first implemented the program on the iOS platform and after two years released the Android version of the program. Before offering work on Android, they upgraded the iOS version as much as possible.
Final note: Despite all the advantages of Android, iOS is a better choice.
Acceptance: The number of iOS users is much less (80% less than Android users), due to the existence of strict UX rules, app development on iOS is an elephant's job, it takes time to get used to the iOS SDK. And of course, Android is more widely accepted, but, considering the iOS market versus Android, the characteristics of the two platform audiences, the purchasing power of users, the time of trade, the relative simplicity of the iOS SDK and IDE, it is better to implement your application on iOS first. do.
Of course, Google will not give up and will try to provide flexible and portable codes in order to reduce entry barriers, but until Google finds a solution to the problem of users not being up-to-date, upgrading the SDK and development frameworks, iOS has closed its load. Whether strategically, economically or tactically, iOS is the best choice for implementing the first application. Sorry Google, we believe in you, but you're still not as good as you should be!
