What does digital marketing mean?
Digital marketing means conducting marketing activities for products and services, using digital technologies, especially the Internet, and delivering messages to audiences. Digital marketing, in fact, is like an umbrella that encompasses all internet marketing activities.
Various companies and businesses use digital channels and media, such as search engines, social networks, email, and websites to communicate with their current and potential customers.
The fact is that, according to global statistics, people's use of the Internet has increased by about 2 times compared to 12 years ago. The way people shop and do business today has really changed, and that means traditional marketing methods are no longer as effective as they used to be.
The purpose of marketing activities has always been to communicate between businesses and their customers at the right time and place. This means that today you have to search for your customers where they spend most of their time; That is, on the Internet.
What exactly is digital marketing?
From your website to SEO, social media, email, online advertising, and other digital tools and media, there is a wide range of digital possibilities and activities that go into marketing in the digital and internet space. And those who are active in the field of digital marketing are well familiar with these tools and facilities and use them to achieve their goals.
In digital marketing, we have assets that convey our message like a medium. Along with these assets, there are various marketing activities that help our message reach a wider audience.
Our digital marketing assets include:
website
blog
Mobile application
Ebook
infographic
Our pages on social networks
Online brochure and catalog
Multimedia contents
Of course, other items can be added to the above list. But the majority of common assets in digital marketing are the ones mentioned.
In the following, we introduce and review various marketing activities in the digital space.
Search Engine Optimization (SEO)
By doing SEO, your website will be optimized and rank higher on the search engine results page. The better your site ranks in search engines, the main one being Google, the more people will see it and enter your site. This will increase your traffic naturally (and for free).
Content marketing
Content marketing means producing all kinds of useful and attractive textual and multimedia content, and advertising and promoting it. The goals of content marketing include introducing and creating awareness about your business and brand, increasing site traffic, generating sales leads, and finding new customers.
network marketing
In this method, the business and its content are advertised and promoted in social networks with the aim of introducing and creating awareness among the audience, increasing site traffic, and finding potential customers.
Read more: Make social networks your app market
Click ads (pay per click)
It is a way to increase traffic and increase site visitors. In this method, the advertiser pays for every click that the audience makes on his ad. Banner ads on publisher sites using banner exchange platforms, and advertising on Google (Google AdWords) are the most common methods of click advertising.
Affiliate marketing (collaboration in sales)
In this method, others introduce and advertise your goods and services on their site and media and receive a commission from you for each sale made in this way.
Email marketing
Companies and businesses use email to communicate with their audience. Email is mostly used to deliver product content, great discounts and sales, and various events. Email can also be used to invite the audience to visit the site.
Mobile marketing
Smartphones have increasingly played an important role in people's lives and have found many uses. For this reason, mobile marketing is very important. From sending text messages and facilities such as location locator and QR code to mobile applications, the methods of advertising and informing through mobile phones have a high impact and efficiency.
Conclusion
The reason why the importance of digital marketing has increased compared to traditional marketing methods is that through it you can effectively and continuously interact with your audience and talk to them. Digital marketing enables you to create a closer relationship with your audience and customers at a lower cost, gain their satisfaction, and gain their trust.
