Obstacles to customer purchases through the application and solutions to remove these obstacles:
The production and development of applications by application makers or online application makers around the world is growing at a remarkable speed, but there are also applications that have not been able to gain the trust of customers even after downloading and have faced failure in this way. At the same time, in Iran, most of the users prefer foreign applications to domestic applications. This lack of trust can have various reasons, which we intend to examine here the causes and solutions to remove obstacles to purchasing from the application:
1. Lack of trust in application security:
Mobile applications have different uses depending on the type and structure of the application. Some applications are only used for information and because they do not receive information from the user, it is very easy to gain the trust of the user in these applications. and site application and Store application(WooCommerce application) pointed out.
But another group of applications are designed in such a way that they take some personal and financial information from the user, surely it is very difficult to gain confidence in these applications due to the sensitivity of users towards privacy protection, in this case this Trust is not only about domestic apps, but because foreign apps give the user full confidence about the validity and quality of the app, therefore users trust cross-border apps more easily.
solution :
In order for internal application developers to be able to gain this trust to some extent and to remove one of the obstacles to purchasing from the application, they must follow a series of points:
1-1. Use a safe Wi-Fi network to transfer information. Using an insecure and unknown Wi-Fi network may cause malicious files to enter the user's phone and steal user information.
2-1. Check the security of the application before entering the market.
2. Failure to obtain permission from the user to access phone features:
During installation, some applications forget to receive some access permissions such as contact list, user's personal information, user's geographical location, etc., and the user realizes that the application in question has access to these facilities when he closes that application. has installed that this gives an unpleasant feeling of uncertainty to the customer.
solution:
As an application developer, you must inform the user of all the details of access and permissions before installation, so that the user installs the application knowing this. At Opchar No additional access is taken from users and only the necessary ones are taken according to the type of app.
3. Lack of clarification on how to use the user's personal information:
Normally, users don't want to share their geographic location and personal information with others, and if they feel that the application developer wants to receive their personal information without any convincing reason, they delete the application.
solution:
As an application developer, you must clearly and accurately explain to the user how to use the information in detail so that there is no possibility of misuse of the user's personal information.
4. Failure to pay attention to how to store information in the user's mobile phone:
Some applications depend on how and where to store important user information such as passwords, credit card information, etc. They do not and since mobile phones may be stolen or lost. Other people's access to personal information leads to the user's concern and lack of confidence in the relevant application.
solution:
You should keep the security of your customers' privacy in the first priority and keep all these things in mind during the security testing of the application.
5. Failure to provide explanations for changing the approach in the new version:
Sometimes, some applications intend to make fundamental changes in the approach of their application by presenting a new version or updating the old version, but they do not announce the details of these changes and the reason to their customers, which results in losing the initial trust of the customer in your application. be
solution:
The solution to this problem is very simple. You must be honest with your customer and explain all the changes and their reasons clearly and accurately to them.
6. Lack of sufficient value of the application for the user:
It is true that the production and expansion of applications around the world are very fast and very high in terms of quantity, but does your application have value in terms of quality? Does it meet user expectations? Sometimes it is the lack of confidence or not being a fan of an application, its content and inner value.
solution:
Knowing that downloading the application from the user is the starting point and not the final goal of creation, you should try to produce and develop an application that is practical and gives useful information to the user or entertains him, this will give credit to your product. Gives a lot.
7. Lack of a strong application support team:
Users expect the application developer to be available to them in case of problems and errors and to fix them as soon as possible. But not paying attention to this will cause users to lose their trust in the desired application.
solution:
As an application developer, you should first think of a strong team for 24-hour support that can answer users' problems online at all hours of the day and night.
8. Lack of confidence in the electronic banking system:
In the last few years, the electronic banking system in Iran has made significant progress, which of course still has a number of problems.
Since some apps deal with the user's financial information, but the user does not have enough confidence in the electronic banking system, it makes him stop using that application. . Also, for payments, the screen size of mobile phones makes typing a little more difficult than on personal computers, and this makes users prefer to do their transactions and payments through computers.
solution:
If we intend not to lag behind this technology in today's modern business world, we must try to have a secure electronic banking system.
9. Lack of confidence in the seller:
As the person who owns the application, you should be able to gain the trust of the customer or user. Sometimes some actions of the sellers cause the user to not trust an application or make that application less popular among users.
solution :
By receiving the electronic trust symbol, you can gain this trust over time. Also, you should consider the cost of postage as real, and if your customer has ordered sex that is less than the postage cost, you can send a gift. Make him happy with the purchase and be sure that such customers will refer to you again. Also, you should give complete information about the product that the customer is going to buy, and you can even offer him to buy a product to complement their purchase.
