What is the way of success of the application to be seen in the competitive market?

As you know, platforms in computers and electronic devices are called hardware and software, in fact, they are a platform on which other software can run. Today, smartphones have become one of the most attractive and important revenue-generating platforms for programmers. In order to ensure the success of your application in the business market, there are other factors involved in it besides the science of programming:

1. Advertising:

Several years ago, due to the small number of applications and the lack of competitive space in mobile software stores, applications quickly became famous and took the road to success.

But today, with this massive amount of applications, in order to survive in the competitive market, one must also rely on the innovative aspects of the product, although sometimes it happens that an application is very successful in terms of idea and design, but does not have high sales. As an application provider, you should know that its launch without any advertising strategy is doomed to failure.

2. Be seen less! :

Sometimes capturing 80% of a small market is much better than capturing 1% of a large market because the competition is less and your chances of being seen are higher.

Mobile application markets are saturated!! You may have read this headline on some scientific sites, but this does not mean the end of creativity and innovation in this market. Of course, if you have a pure idea, you can take over the application market.

But currently, the application markets for smart watches, Internet of Things, or virtual reality still have pristine and untouched aspects, which, due to the lack of these applications in these fields, as there is no competition, help a lot to highlight ideas and work. you do Among the small number of apps available for these platforms, your product will surely get a lot of downloads even without any ads.

3. Present your application on different platforms and markets:

You can use different markets such as Google Play Store or other markets to attract your customers. If you can be present on different platforms such as laptops, mobile phones, smart watches, you are more with your customers.

Also, you can attract the attention of everyone, especially news websites or social network users, by launching campaigns before presenting the products, which will increase the visibility and success of the application and attract customers.

4. Be in touch with your potential customers:

In line with developing the idea and reaching the final product, you should also get information about your customers. You should know in which stratum of society are your potential customers? Or how should you communicate with them? And ask yourself thousands of such questions.

One of the most important ways of communication is social pages, considering the growing number of users, these pages are a suitable tool for business introduction. However, your most important customers are actually the people around you. Most likely, you have many people in your circle of friends to whom you can show your product, give permission to use the application, and ask for their opinion.

However, no matter how great your programming and products are, they are worthless without users downloading and using them, so you must think about presenting your product, which is not possible without knowing and studying the market and customers.

5. Horizontal distribution:

One of the important strategies for the success of the application in the market of mobile applications is horizontal distribution. In this case, instead of reaching 1000 downloads for an application, one download for a thousand applications becomes the goal of the creators. That is, by designing a small program instead of a large program, you will be able to introduce many applications to the market and thus increase your chances of being seen.

This method in marketing is called horizontal distribution. Offering several apps alongside your main product will increase traffic and possibly increase downloads of your portfolio. Another popular strategy among developers is to start with a small market and move up. It is stable towards the big market. For example, Facebook was also known as a social network inside Harvard University, which allowed other people to enter at the next stage. These are examples of the steps necessary for the success of the application.

6. Unique beautiful design:

Every day, many users visit many software markets (online stores) and look for a specific application. The first thing that the user encounters is the attractive and appropriate design of the application, and even the icon that makes people more likely to download the application. The icon design of your app is very important. You should choose an icon that arouses curiosity in the audience. The name of the application is also very important, usually applications with a name that represents the general purpose of the application and at the same time is short, specific and simple, the probability of being seen more is higher.

7. Attention to optimization or SEO:

As you know, SEO is an operation to improve visits and optimization for search engines that can refer more users to your page, so using keywords in the texts you write to introduce your application is one of the important points of online marketing.

 8. Marketing:

The 7 things mentioned are for the success of the application. Now, according to the growing trend of internet marketing, you must use methods. These methods may be expensive, but in order to be able to present your application in a competitive market and achieve profitability, you must spend money. These methods include:

1. Creating a special website in addition to creating a blog and creating content for it
2. Online advertising
3. Making a video and publishing it
4. Writing text content on popular websites as a guest author or text reports.

9. Enter the market with the program:

In order to survive in the tight competition of today's business, apart from the pure idea and programming that only you for Building the application It supports. You must have proper planning to enter this application in the market. In other words, only having a strong idea and programming will not guarantee your success, but to achieve the main goal, you must think about the management aspects of your business.