The success of mobile marketing campaigns
Maybe until a few years ago, browsing web pages via mobile, or using mobile applications was not very popular. Therefore, companies did not attach much importance to mobile marketing and mostly focused on desktop users.
But today, we almost live in a mobile-centric world. According to statistics, there are currently more than 40 million smart phones in Iran. Mobile internet access is on the rise, and has gained momentum with the rollout of mobile internet and 3G and 4G networks across the country.
But since a significant number of Internet users still use computers and laptops, many companies think that having a strategy for the desktop, or at most having a responsive and responsive website, is enough to achieve the goal and achieve success; And there is no need for a separate strategy for mobile marketing.
We in this podcast Apchar We will explain the actions that are required for the success of mobile marketing campaigns.
