Application notification and the reasons why we should use it
Definitely, one of the most difficult parts of a digital marketer's work is how to achieve the best possible results in the shortest possible time. In the digital world, customer behavior is always changing and marketing tools and techniques are evolving rapidly.
In this way, using technology is always a quick way to attract a large number of target audiences. Mobile marketing and sending application notifications is one of the activities that lead you to get the best possible results from your brand's marketing campaigns.
With the ever-increasing growth and smartness of smartphones, the use of various applications is also increasing. These applications allow users and companies to communicate easily and directly with each other;
but how!? This is where we should examine one of the features of mobile marketing, a feature that has made companies able to organize many successful campaigns in the field of expanding their brand awareness and establish better communication with their potential customers.
This feature is called "Application Notification". Before we examine the benefits of using it, it is better to first get to know more about this possibility of mobile applications.
What is mobile notification?
Everyone who uses smartphones is familiar with the word notification. Notifications are notifications that inform the user of new events, news or offers. Even if the desired application is closed, users are able to be informed of events related to that application through this feature.
Notification can be a banner, warning, sign or sound that can be controlled by the user in the mobile or application settings. These notifications appear on the screen for a few seconds and then disappear. Such as the messages we receive from Instagram to find out about the recent activities of our followers or notifications of an application update.
Reasons why companies should use app notifications
Free cost
One of the common methods of informing brands to their customers is the SMS sending system, which today, due to the various restrictions and the decrease in sending SMS messages among mobile phone users, spending money on SMS notifications not only annoys the audience, but also causes a decrease in the popularity of the brand. .
Sending application notifications is an alternative and very efficient way, which, in addition to having a free cost, causes the audience to receive the information provided by the company.
Of course, not all servers are free, but in Vansignal server Up to a large number of users, free service is provided and Opchar For users, it has used this server in its Android and IOS store applications.
Attracting new customers
Companies can find new customers by considering a wide range of audiences using Android apps and iOS apps. After receiving the application notification (announcement) and checking the company's services and products, these audiences will be interested in using them and will become customers of the organization.
Keeping loyal customers
The audience sees your application in different spaces, gets interested in your services and products at first glance, downloads the application and may not pay attention to it anymore! Considering the notification in the design of the store application allows the audience to be informed of your new products and services by receiving timely messages and encouraged to use the application again.
Customer behavior analysis
Another advantage of application notification and sending it is to check the behavior of the audience. Try to keep this point in mind in the design of your brand's mobile application so that you can check the popularity of messages among your audience by taking into account the rate of opening and reading of the message.
With this method, you can make your mobile marketing strategy more targeted.
Increase site traffic
Companies can use push notifications as a way to increase site traffic if they offer discount codes or include some special features on their website. It is enough to send it at the right time considering a specific geographical area and banner design to increase your website traffic and expand your business.
Creating more effective communication with customers
Smartphone users download countless apps that they may never open a second time. Sending notifications can be a gentle reminder for Android app users as well as iOS app users to encourage users to use the app again.
Notification sending strategy
So far, we have understood the importance of using mobile phone notifications both in Android and iOS applications. As a digital marketer, using any technique and method in line with business development, increasing site traffic and selling products or services requires having a strategy.
Take a multi-channel approach to sending notifications to maximize engagement with your users. To send these messages, be sure to have a written and detailed plan. Know that continuous and indiscriminate use of mobile phone notifications not only does not help to expand your business, but also annoys the audience. Consider the following in your strategy:
Do not disturb the user
By sending notifications, we are not going to disturb users to bombard them with information about our products and services every second. In your strategy, consider what exactly is the message you want to convey to the audience and what is your purpose for sending push notifications? So, user comfort is a point that you should prioritize in formulating your mobile marketing strategy.
Don't forget A/B testing
Don't forget to do trial and error in order to know what is the best way to attract audience through application notification (announcement). Of course, in this regard, you have to experiment smartly. With A/B testing, you can make the text, image and appropriate time of sending the message more targeted and better.
Personalize your messages
When designing your Android and IOS store application, during the installation process, give your user the possibility to choose and divide the messages they receive from you.
In this way, you send messages to your audience that are tailored to their needs. Personalizing messages encourages users to repeatedly open your Android and iOS store app and use your services and products.
Identify the target audience
Segmenting the audience and sending messages according to their taste, in addition to giving you a correct understanding of the users, can improve the next steps of the marketing team in line with the development of product and service branding.
What messages should we send to our audience as application notifications?
In designing the notification sending strategy, we should send messages to the audience that include motivational examples to encourage the use of the Android and IOS store application, persuasive notifications, and brief messages.
These messages should be designed in such a way to encourage the user to open the notification and after opening, direct the audience to web pages, social networks and other digital channels.
Some examples of messages are: information about the update of the Android application or the iOS application, informing about a new product or service, informing about the creation of discount codes or special services on certain days, introducing social networks, etc.
What should be the frequency of push notifications?
The notification sending time depends entirely on your messaging strategy. To check the best time to send notifications, it is better to consider the comfort of your audience and the needs of users. What kind of information does your audience need to receive quickly, and what information rarely?
If you are a news site, you can inform users about the latest news by sending application notifications at different hours. This is while the continuous sending of application notifications (announcements) may be very dangerous for a site and application that provides a service or product.
Advantages of using push notifications
At a glance, the advantages of using this feature are so great that today we see companies, organizations, brands and applications using notifications.
Sending brief and interactive messages to users and target audiences, the ability to set and control messages by users, increase website traffic, increase user and customer interaction, almost free cost, brand development and retention of old users are among the most important advantages of using push notifications.
