Why should small companies think about Android and iOS application design?
Today, marketing and communication methods are evolving and progressing. Digital marketing is gradually replacing traditional methods and forcing businesses to use new methods. In digital marketing, there are various methods to promote the website and application, and deliver the message to the audience.
Some of these methods are free, and others, such as click ads or services to increase the audience in social networks, require payment. However, it can be argued that no method brings you closer to your customers like Android and iOS app design.
Today, Android and iOS application design is the need of all businesses, regardless of their size and scope. Small business owners often think that because their company hasn't grown enough yet, they should prioritize more important tasks, and therefore don't need a mobile app right now. But with the help of mobile application, they can accelerate the growth and development of their company.
For this reason, we will discuss here why companies and small businesses should seriously consider building Android and iOS apps, and promoting their business through them.
Reasons for Android and iOS application design:
- Making Android and IOS applications is a faster way to communicate with customers
To be successful, you need to have a website. But we cannot ignore the fact that with the increase in the number of smart phone owners, more people prefer to see your product or service directly on their mobile screen. Therefore, by designing an efficient and user-friendly mobile application that will provide the desired information to the user, it is possible to satisfy this demand of the users. Of course, our emphasis is on building Android and iOS applications at the same time, and benefiting from the many advantages of these two popular systems.
- A way to earn money
People may sayAndroid and iOS application development cost It's too much and currently we don't have enough funds to build Android and iOS apps." In response, it should be said that, firstly, there are various methods for making mobile software, such as "Application Maker", which is very high quality and affordable at the same time.
Second, the cost of developing a mobile app is lower than most marketing activities. In addition, the cost of making mobile software can be compensated through different methods and with a smart decision and correct investment, you can benefit from the methods of generating income from mobile applications. In-app advertising is one of these methods.
- Displaying new products, services, and offers
All companies are looking for effective and low-cost ways to communicate about their products, services and new offers. How can anyone not want to use such facilities? Your customer will see your new products and services as soon as he opens your software on his Android or iOS mobile phone.
At the same time, in this way, it will be informed about special discounts or sales. In fact, with mobile software, you can keep the customer informed about all the news and events and interact with him. In this way, the customer is encouraged to use your application more and recommend it to others.
If you plan correctly and prepare your mobile application for holidays and various occasions, you will have more chances to attract new customers and increase sales. The ultimate goal of any business is to "increase sales", and we are sure that by making smart decisions and methods, you will achieve this important goal.
- Attracting more customers and encouraging them to follow social networks
A lot of information about products and services can be provided to customers through the website. However, experience has shown that a website is not very successful in persuading your audience to follow your social media pages. Most people open the website with a laptop or computer and social networks with a mobile phone.
So when they enter your website with a laptop or computer, they have no incentive to click on your social media icon because social media is more of a mobile medium. But with mobile software, users will see the icons of your social network pages inside their mobile phones and will have more motivation to click and follow your page on Telegram, Instagram, and Facebook. Also, by designing Android and iOS applications, you will be able to communicate and interact more effectively with young people.
More impact and efficiency compared to responsive websites
Having a responsive website is a good idea, but it may not be the best investment. The cost of a responsive website is more compared to a mobile application and its features are more limited. In other words, attracting and interacting with mobile users through a mobile app is more effective and cost-effective than a responsive website.
Now that we are talking about investment, we must note that "time" is also capital. Therefore, you should also consider the time you spend on implementing a responsive website and promoting it. Website promotion and marketing is also a difficult and expensive task, while there are efficient methods for mobile application marketing.
It doesn't matter if your application is as simple as a blog, or as complex as an online store or school. The important thing is to choose the best method and commit to it.
The popularity of mobile applications is increasing day by day and it is not thought that this popularity will decrease in the near future. Therefore, investing in mobile software is not only safe and profitable, but also smart. So, it is better to learn how to make Android and iOS applications as soon as possible and benefit from its many benefits.
