How to know the price of your application?

Once you've built your app, it's time to price it and sell it to your customers.

In the process of validating the price of the application, you should consider two things. One: initial costs such as software maintenance costs, in-program advertising and many other things. Two: knowledge of the competitive market.

Application pricing methods

1. Be aware of the price of your competitors:

If you are one of the people who do not know the price of the application market, you can find out about the price of your competitors. It is usually better to give a lower price than your competitors, but not so cheap that users do not value your application.

2. Determining the price of the application based on the features of the application:

Of course, it is certain that you cannot put the same price on all applications because each application has different facilities and services. You should price according to the services and facilities that your application provides to users. They need an application and are willing to pay for that application only as much as they need.

In other words, the pricing of applications should be based on the variety and number of sections, the amount of customization, and the amount of time required for development and production, etc.

3. Pricing based on installment sale or service subscription:
When you do annual or monthly pricing, it has advantages for your app users, such as: They don't pay a high fee at the beginning. 2. They don't have a commitment to you if they are not satisfied with the service. They do not trust the application, it is a safe way.

Here you are facing two categories of customers:

1. Customers with short-term relationships: This category of customers who cancel their subscription just a few months after the start of their subscription, these people are not profitable for you and they do not even compensate your expenses.

2. Customers with long-term relationships: This category of customers who have long-term subscription rights are even more profitable than when you have a one-time sale.

According to these two categories of customers, you should obtain the average subscription duration of your customers in installment pricing and then price your subscription.

4. Pricing based on the operating system:

You definitely know that mobile devices have different operating systems such as Android, iOS, Windows Mobile, OSX, etc., each of which has its own applications. The most common of them are Android and iOS, the applications for the iOS operating system. It is made a bit more complicated than Android, and you can rely on this principle to sell these types of applications at a higher price than Android.

For example, in the Apchar application system, The price of applications  iOS is higher than Android applications and the pricing system is based on this

5. Determining the price of the application based on the same price for all types of applications:

In this part, we talk about giving the option to "buy and own" an application in the traditional way that developers and programmers do; But when you use an app builder, things can get a little complicated. If you ever decide to leave your app maker, according to your sales contract, your customer probably still owns the rights to their app, so you need to find a way to deliver those rights.

You can always be clear with them about using the app maker and the agreement can be that they keep their app in an account in their own name.

Many internet companies have a habit of telling their clients that they build their websites from scratch, when in reality they use platforms like WordPress.

But times are changing, advertising agencies are realizing that there is no shame in being open with clients about the fact that they are using a widely developed and proven technology. And the service that the customer pays for is actually creativity and dedicated work that is done by them. Keep this point in mind when giving your customer full ownership at a one-time rate.

6. Determination of application price based on future application pricing policies:

The main goal of most app developers and creators is to reach a source of income. When pricing or selling your app, you should proceed with a suitable policy. If the download of your application is free, but it is accompanied by internal advertising, it can be very profitable compared to applications that have to be paid for.

In addition, your application will develop in the market very soon because it will be downloaded by more people and this means more income. Therefore, in addition to placing ads, pricing models can be based on the cost of updates, trial versions, in-app payment revenue, etc.

7. Pricing based on giving discounts to customers:

In the business market of applications, especially non-commercial applications, there are users who demand a discount from you to buy the application, and even if the discount is not given, they can afford to use your services. In order not to lose these customers, you must always be prepared. Have an amazing offer. Surely, low income is better than no income.