Things you should do before designing an Android and iOS store application

Things you should do before designing an Android and iOS store application.

If you have decided to step into the "mobile era" and plan to design an Android and iOS store application, we congratulate you. At the same time, you should know that designing an Android and iOS store application, and its successful implementation, is not an easy task and requires planning, skill, and perseverance. But don't worry, because you are on the right track and your business will benefit from this action.

Before you start designing an Android and iOS store application for your business, you should think about what problem your Android and iOS store application is supposed to solve and what problem it will solve for customers. What is the purpose, and what features should your application have? This is the most important step in the process of designing and implementing a mobile application.

Things you should do before designing an Android and iOS store application

 The intention and purpose of designing Android and iOS store applications

Setting a "goal" is the easiest yet hardest thing you will ever do! It is simple because your goal naturally expresses the work and activity you are currently doing and through which you generate income. Therefore, your application should also follow the same goal.

But it is difficult because the purpose of Android and iOS application design should be stated in a precise, clear, and measurable way and all the details of the work should be specified in it. Also, to measure success, target measurement indicators should be defined.

Thus, to determine the goal, you must answer these questions carefully:

What problem is your app going to solve, and how will it do it better than others?
If it is not going to solve a problem, what service or added value does it provide to users?
What features and benefits are you going to provide to your audience through the mobile application, which cannot be provided through the computer?
What makes your app different from other similar apps in terms of purpose and functionality?

Your success depends on the "goal" of your android and ios store app. For this reason, goal setting is usually the longest step and must be done correctly. After determining the goal, describe it in detail in 1 to 2 sentences. During the design of the Android and iOS store application and during its implementation, always refer to the goal you set and be careful not to deviate from it.

- Function and content

"Website" is a suitable medium for providing diverse content and a lot of information. But the mobile application is more suitable for providing brief and useful content and information in a "simple and immediate" format. Therefore, you should not provide a large amount of content and information on the mobile application. Your application should be a simple and quick way to access important and useful information, and be able to reach the desired goal with a single gesture.

Put your content at your fingertips. Your goods and services should be easily accessible. You can put its important parts on the home page so that users don't need to search a lot to find information.

Provide the desired information immediately. The audience's attention and accuracy decreases when they need information urgently or when they are on the move, and therefore they spend less time reading long content. Therefore, in the same first or second paragraph, mention the essence of the article and then explain and expand on it.

Don't force the user to carefully read the entire page to find their answer.
Write short and concise. Reading a long text on a small mobile screen is not an easy task. So, write your content in a more concise and concise manner and convey your meaning in 2 or 3 short sentences.

Use more photos. Surveys have shown that users pay more attention to photos and videos than to text! Of course, this doesn't mean you shouldn't use written content, but you should also use photos and visual content related to the text in the background or between paragraphs.

Design and structure

The design of your Android and iOS store application should be related to your brand design. So, use your brand's logo, colors, and graphic elements in your app's graphic design. These tips will help you create the right plan and structure:

Pay attention to the capabilities and limitations of the human hand. Android and iOS store application should be designed in such a way that it can be used easily with one hand and thumb.

Use the "3 Touch Rule". Some applications provide a lot of multi-layered content that confuses and tires the user. But we are in favor of the 3-touch rule. According to this rule, each section or content should be placed at most 3 layers after the home page so that the desired section or content can be reached by touching the screen 3 times.

Use call to action buttons. Your application should have appropriate navigation buttons and icons to move between pages. These buttons can be placed on a strip at the bottom of the screen so that it attracts attention and can be easily touched with the thumb.

In addition to navigation buttons, use call-to-action buttons. Because you have to ask the user to take the desired action in each section.

Draw a map of everything. Use diagrams and wireframes to draw the structure of the application. In this way, you can better understand the feelings, tendencies, and behavior of users towards your application, and design Android and iOS store applications based on that.

target customer
To determine the target audience and customer, you must create a "persona" and "scenario". Persona means "hypothetical characterization of the audience by considering their age, gender, occupation, place of residence, number of family members, interests, and other information". A scenario is also "hypothetical conditions and steps in which the user takes step-by-step actions to reach the goal".

By creating "personas" and "scenarios" you can get a better understanding of the characteristics and conditions of the audience and create relevant and appropriate content based on that.

Now, if your application is supposed to have only one type of audience, you should remove the extra and unrelated leaves, specify the function and facilities you provide to him, and make it directly available to him.

Sometimes you may have more than one type of audience. For example, in a "school" app, your target audience is students, parents, and teachers. In this case, the design of the Android and iOS application should be such that each group of these audiences can get the information and content they need.

For example, a student needs a schedule of classes and exams, while a parent needs access to their child's attendance information, report cards, school forms, and parent-teacher conferences. Therefore, by creating different user accounts, the information and content needed by each user can be provided separately. In this way, every user who enters the application can access the content related to him.

Having the main features

In the process of product production, there is a term called "minimum viable product" or "minimum acceptable product" and it refers to a product that has enough features and facilities to obtain the satisfaction of primary customers and is developed through feedback. .

This method can be used in the construction of mobile applications, in such a way that in the initial version of the application, the main and important features are presented, and then by receiving feedback from customers, it is developed and completed.

By using this method, while receiving users' comments and suggestions, you can choose the development path correctly and avoid wasting resources. Of course, for this, you must follow the rules related to making the application.

Comments and feedback received from customers will help you answer these questions:

Is it easy or difficult for users to use the application?
What are the defects of the application that must be fixed?
What are the strengths and weaknesses of the application?

Is the application in line with business goals and customer expectations?
Is the application performance optimal?
What facilities and features do customers want more?

To evaluate the performance of the application and measure its success, you should review and measure the indicators of the objectives that you have determined in advance. So, after reading this article, go back to the beginning and see if the design, content, features, and capabilities of your app are in line with its goals. Make sure that your application is able to solve the problem and provide the service well.

If you are ready to build an Android application or an iOS application, or if you have any questions about it, contact us. Our services and products in the field of design Android and iOS store application and made Types of plugins It can help you for different businesses.

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