10 ways to improve applications
2014 was the year of significant improvements for mobile phones and we are going to see more changes in 2015. As the owner of mobile applications, you must know exactly what the audience uses the application, then you make sure what part of the app the users are looking for and can they find that part easily?
When your website is mobile friendly, it is easily accessible to all users who use a desktop, smartphone or tablet. This issue is one of the main advantages of mobile friendly website. So that the content of the page is easily available to the user, but when you design a special app, everything changes.
When you are looking to build an app, you need to make sure that the user knows about your app, and knows how to download and install it. Therefore, when you step into the e-commerce industry, you must not only manage the application, but also introduce it to the target audience.
There are 10 ways to introduce the app and make it known to the target audience:
Display the application on the main website
You can write about the app at the top of the website or consider a separate page for it. Finally, you need to make the audience know your app. You can advertise the app in any part of the website you see fit.
Publish app review article on big and famous app review websites
Although it requires a lot of effort, you can publish the app review article on popular websites and wait for users to enter from those websites.
Do not neglect the impact of newsletters
Even the busiest people consider reading emails as one of their priorities. Introduce them to your app by sending a newsletter. In these newsletters, put a button that takes users directly to the app. This makes it very easy for users to enter the application.
Write about your new application on social networks
If you want to advertise on social networks, you have two ways: the first way is to set up a separate official page for the app. In the second method, you can post about the app on the main page of your business on websites such as Twitter and Google Plus. Use Instagram and Pinterest to post pictures of parts of the app and show the audience what the interior of the app looks like.
Advertise on social networks
By doing this, you identify the main audience. Such advertisements are really effective. If paying for advertising is not an important issue for you, this method is really suitable for you.
Display your application in the best part of websites (related to app sales).
Your app should be in the right category because only then users can find the desired app. Putting it in an irrelevant category leads to losing the audience.
in online forums (forum) talk about the app
By talking about the app in online forums such as Yahoo, LinkedIn groups, Google Plus, Twitter, etc., there is a very good opportunity for advertising.
Write an article for the blog
Write in an article about the main and practical features of the app. If possible, add images of the application to it. You can even include a demo video in the article.
Provide the application link to the users who purchased from the website
You can include the app link in the confirmation emails of the purchase process. In this way, your application will be installed on the phones of loyal customers. In addition, you can consider a discount coupon for customers and make it so that customers can use it just by logging into the application.
Application review on app sales websites.Online application maker websites)
When your app is downloaded many times and positive comments are written about it, your job becomes very simple. These reviews make your app popular among users who have similar tastes.
Finally, remember that your goal is to create an application that users are looking for, can easily find, download, install, and use.
