Avoid these 11 mistakes in Android and iOS app store marketing

Avoid these 11 mistakes in Android and iOS app store marketing

Imagine if you only had to compete with 500 mobile apps. This is probably the dream of anyone who has an Android and iOS store app and wants to market it.

When Apple unveiled its App Store in 2009, there were almost the same number of apps in it. But four years later, in October 2013, Apple announced that the number of applications available in the App Store exceeded 1 million apps, and thus the company earned $10 billion in revenue. Of course, Google Play did not lag behind and very soon, within a few months, it crossed the 1 million app mark.

As the number of apps in the market increases, the task of app marketing becomes more difficult. Although every now and then we see an app become a miraculous overnight success, these are the exceptions. A detailed and efficient marketing plan is needed for the success of the application.

In this article Opchar, we have prepared a list of mistakes that should be avoided in Android and iOS store application marketing before and after the application launch. Doing the things in this list can increase the chances of your app's success.

Android and iOS store app marketing mistakes: before unveiling

1- Lack of market research

The first thing in marketing the new Android and iOS store app is to do research on the key players in your field of activity, which can provide good information about your target audience and their expectations. How are the rest of the apps named? Are their names easy to remember? What areas are they targeting? What keywords are they looking for? Answering these questions and evaluating the conditions can help you choose the right audience.

2- Not having a feedback process

Suppose that you have spent a lot of time designing and developing various features of your Android and iOS store application with the hope that your app will stand out from others and make everyone in the market fall in love with it. You've even asked your entire team to provide feedback on the app just to be sure.

But are they the target and real customers of your application? Launching a trial version is a good opportunity to get unbiased feedback from the target audience.

3- Lack of timely marketing

While it may seem like completing the development and release of your app is your most important task, making sure your app is seen by your target audience is just as important. But mobile app marketing planning is one of the tasks that is often overlooked and not given the importance it needs.

In addition, companies usually remember marketing too late. This is very wrong. Planning for marketing should happen in the design and development stages.

Because it is based on the Android and iOS store app marketing plans that the launch and release date of the app can be determined. Also, the facilities that need to be in the application should be determined by the marketing team according to the needs of the audience and market trends.

4- Failure to determine the release date of the application

While it's understandable to be eager to get your Android and iOS store app to market right away (right after the last line of code is finished), having a plan and set a release date will help you do it in the best way possible. You can plan for the unveiling and release of your application and even prepare a ceremony for this.

Also, be aware that the date of your unveiling is not at the same time as the important events of information technology or your trade and industry, because all the attention will be drawn to that important event and fewer people will notice your unveiling.

Additionally, you can provide a copy of your app to experts and influencers in your industry a few days in advance for them to see and talk about in their communication channels.

Android and iOS store application marketing mistakes: after the unveiling

1- Lack of focus on interaction and audience retention

Even if you have a lot of money for Android and iOS store app marketing and advertising, paid advertising should not be your main marketing strategy. While it's okay to spend a little money to get started, in the long run it's better to focus on retaining customers and increasing their engagement with your app.

Otherwise, you'll see people abandoning your app very quickly. Check out the methods available for paid advertising to see which one works best for you, given your strategy.

2- Measuring nothing or measuring everything

Although monetization is a good sign of the success of an Android and iOS store app, it does not necessarily mean sustainable gains. Your team will definitely be happy to see the money earned by the Android and iOS app store.

But do you know which features or features of the application attracted users? Have you developed a way to measure it? Is there a certain part of your application that causes users to leave? How many times a day do users use your application? Reviewing these statistics is essential to constantly improve user engagement.

3- Lack of useful use of the update description

According to surveys, on average 25 applications are installed on each smartphone. In some countries, this number reaches 40. When the user notices the release of the updated version of the application, if the number of updates is large, he will probably decide not to update any of them; Especially those who only wrote "Fix the problem"!

So, make good use of the space you have for the update description. Explain in an attractive way what new features and features the update version has and what problems it has solved. This can be a very good strategy to catch the attention of users who haven't used your app in a while.

4- Not paying enough attention to customers' affairs

Your application may have thousands of users. But in a competitive market, each customer must be treated carefully. Word of mouth advertising is a powerful marketing tool and it can become problematic if not enough attention is paid to the users.

Although the Apple App Store has not yet provided a way to respond to user comments, Google Play can respond to user comments and opinions. Although this possibility has been created in Google Play for some time, many people still do not use it for customer support and response.

5- Not giving enough authority to manage push notifications

Push notification is a great tool to communicate with users and encourage them to use the application. But sending it too much will offend the user and no matter how useful your app is, they won't hesitate to delete it.

So, send push notifications on a detailed schedule and give users the option to turn it off if they want. Also, check your watch before sending a push notification.

6- Not sending personalized email

Most marketers send a promotional email as soon as the app is released. It goes without saying that this email should include all the important information about the app, but one important thing that many marketers neglect is email personalization.

Therefore, be sure to mention the name of the email recipient in the body of your email. And make sure you spelled his name correctly. Be sure to mention these things in your email:

The name of the application and its features
Its link is in the app market
Link to the introduction video and user comments
Link to application news reports

7- Not encouraging the user to share

You may still remember that in the early days, many social network users used to publish their success and scores in various games and applications on Facebook and other social networks.

But it seems that those days are gone now, and users are not very interested in it. Therefore, simply putting a social sharing button inside your app and hoping users will touch it will not be very successful.

Therefore, the user should benefit from this, that is, sharing in social networks. So motivate and encourage the user to do what you want.

These are eleven things in total that you should avoid in Android and iOS store application marketing

Conclusion
The Android and iOS store application ecosystem is constantly changing and evolving, and marketers must be aware of these changes. Avoid these common mistakes that are often overlooked to increase the chances of your app's success.

You can make a checklist and check it at every step. You need to understand what your audience cares about and be responsive to their opinions and views. Providing regular updates will help you keep your customers and not let them go to your competitors. In app marketing, all the little things matter.

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