25 ways to increase site traffic
If you ask a marketer or business owner what they love most in the world, they will probably say "more customers." what else "Increase site traffic"!
There are many ways to increase site traffic. In this article, we want to take a look at 25 ways to increase site traffic.
1- Advertising
Since advertising is the most obvious method, we will examine it first. Advertising on Google, advertising on social networks, and banner ads are among the best ways to attract audience, branding, and increase site traffic.
Your advertising strategy should be tailored to your goals – are you just looking for more traffic, or do you also want to increase conversion rates? Each channel and advertising method has its own advantages and disadvantages. Therefore, before paying for advertising, think carefully about your goals.
If you want to increase the traffic of your site in the hope that your sales will increase, you should target the keywords that show the intention to buy. Yes, the amount of competition for these words is heavy and expensive, but the results you get are worth it.
2- Get social
It's not enough to produce good content and hope it gets seen – you have to do more. One of the best ways to increase site traffic is to use social media to promote content.
Twitter is ideal for short and persuasive content, while Google Plus can help your site rank higher in search results and is especially useful for B2B or B2B businesses. If your business is B2C and you deal directly with consumers, it is better to use photo-oriented networks like Instagram.
3- Combine all
Despite the claims, there is no magic formula for content marketing success. For this reason, diversify the volume and format of your content so that it attracts the attention of more people. Use short and news content, blog posts, and long content in text, video, and infographic formats to maximize its impact.
4- Have an attractive title
The title is one of the most important parts of your content. Without an attractive title, even the best and most comprehensive content will not be read. Therefore, it is necessary to become skilled in headline writing.
For example, BuzzFeed and Upworthy writers usually prepare twenty different headlines for their content and finally choose the best headline that will increase site traffic. Therefore, before publishing the content, check its title carefully.
5- Pay attention to on-page SEO
If you think the life of SEO is over, you are wrong. Optimizing content for search engines is still an important and valuable activity. Are you using alt text correctly for your photos?
Do you include internal links in your content? What about the meta description? You don't have to spend a lot of time and energy on on-page SEO. But following the principles of internal SEO can increase site traffic organically.
6- Target long keywords
Have you fully covered the business keywords that indicate the customer's purchase intent? So it's time to target long tail keywords as well. These types of keywords are effective in improving the search results of many websites. Therefore, if you do not target them in SEO and click ads, you will miss a lot of opportunities.
7- Start a guest blog
If you've heard that guest blogging is over, know that it's not. The real guest blog is never dead. Writing the same post on reputable sites can lead to increased site traffic and help your branding.
But note that guest blog standards have changed a lot in the last eighteen months, and using spam and fraudulent methods can result in severe fines. Therefore, proceed with caution.
8- Invite others to guest blog on your site
Guest blog is a two-way street. In addition to posting content on other people's blogs, invite people related to your business to blog on your site.
These people are likely to share the blog they wrote or link to it from their other content, which can attract more readers to your site. Make sure you publish only high-quality, first-class, and no spam links on your blog or you will be penalized by Google.
9- Go for referral traffic
Instead of trying to convince others to link to you (which is laborious and time-consuming), create content that others will want to link to.
10- Post on LinkedIn
LinkedIn It has become more than a tool to find a new job. The world's largest professional social network is now a content publishing platform, and that means you should be posting content on LinkedIn regularly. This can increase site traffic and make your profile more visible; Especially if you have a lot of followers.
11- Run Schema microdata
Implementing Schema or other microdata formats will not necessarily increase site traffic by itself, but it will make it easier for search engine bots to find and index your pages. Another advantage of using schema in SEO is that it can lead to richer snippets on the site, which will help improve the site's click-through rate.
12- Give an internal link
The strength of links of a site is not only limited to the number of incoming links, but the structure of internal links also affects the strength and strength of its links. When you produce and publish content, make sure you take advantage of internal linking opportunities.
This not only helps SEO, but also leads to a better and more useful user experience – and user experience is the foundation of increasing site traffic.
13- Interview industry experts
Do you think that interviewing is only for big companies and organizations? You will probably be surprised how many people are willing to talk to you. Just ask them. Send an email to the thought leaders, experts, and experts in your industry and request an interview.
Then publish your interview on your blog. This work will not only increase the traffic of the site and its credibility, but the interviewee will probably share the text of the interview in their media and more people will see it.
14- Do not ignore email marketing
Many businesses are so focused on attracting new customers through content marketing that they have forgotten the older methods altogether. Email marketing can be a powerful tool and significantly increase site traffic.
Just be careful not to bombard people with tons of emails about every single thing going on in your company. Also, don't ignore word of mouth marketing, especially from customers who are satisfied with the quality of your services and products. A friendly email about introducing a new service or product can also increase your website traffic.
15- Make sure your site is responsive
Gone are the days when people surfed the Internet only with computers and laptops. Today, more people access the Internet via mobile than ever before. Therefore, if users are forced to constantly zoom in on your site pages and go back and forth, they will probably leave your site altogether.
Therefore, make sure that your website is easily viewable and usable on a variety of devices, including smaller smartphones.
16- Make sure the speed of your site is high
Have you ever waited thirty seconds for a site to open? No one waits. If your site takes too long to load, your bounce rate will increase dramatically. So, make sure your site pages, including images, structure, and plugins, are as technically optimized as possible. The faster your site opens, the better.
17- Create a forum
People like to talk about what's on their mind. Therefore, creating a forum on your site will be a good way to start a conversation between people and increase site traffic. However, keep in mind that you need to manage the forum to meet the minimum standards of a forum.
18- Say your opinion on the sites
You probably visit a number of work-related websites throughout the day. So why not join the conversation? It is true that posting comments on blogs will not immediately lead to an increase in site traffic, but providing expert and useful comments on blogs related to your work will make your name visible and people will know you more.
This will ultimately increase site traffic. Just remember that here, as with guest posting, quality and relevance are key. You should be engaging with people who are relevant to your business industry, not spamming your link on all relevant and irrelevant sites.
19- Evaluate the analytics information
Google Analytics is a valuable source of information about various aspects of your site, from popular pages to user demographics. Therefore, you should pay special attention to your analytics data and use this information in your content and promotion strategies.
See which posts and pages get the most views. Monitor visitor data to see how, where, and when site traffic is coming.
20- Get active on social media
It is not enough to just share content on social networks. You must actively participate in it. Do you have a Twitter account? Enter group discussions and use appropriate hashtags.
Do the audience in the post Your Instagram Do they comment? Answer their questions and interact with them. Do not use social networks only to spread messages and transmit information. Rather, use it to communicate and interact with people.
21- Send your content to aggregator sites
Be sure to note that these sites should not be used to send spam. These sites are good at detecting spam content that is published in the form of valid links. So only post useful content and links. Choose the relevant site, submit your content, and watch the traffic flow to your site.
22- Use video in your content strategy
Textual content is perfectly fine and useful, but video is a valuable content that can both attract new users and increase user interaction with the site. Studies have shown that information that is received in the form of images remains in the mind more than textual information.
Therefore, video marketing is a great way to attract and keep the attention of the audience, while increasing site traffic.
23- Research your competitors
If you don't use software like BuzzSumo to see what your competitors are doing, you're at a loss. These softwares collect the information of competitors' sites and content on social media and show you what topics are of interest to the audience at the moment and what the situation is on social media.
See what people are reading and talking about. You should also produce the same type of content to drive more traffic to your website.
24- Hold a webinar
People love to learn; And a webinar is a great way to impart knowledge to your audience. If the webinar is combined with a social media campaign, it can be very effective in increasing site traffic.
Notify your audience via email a week before the webinar date. Send a "last chance to register" email a day before the webinar. Be sure to record your webinar and promote it through social networks and display it on various occasions.
25- Participate in conferences
In every industry and trade you operate in, there is probably at least one or two conferences or conventions related to your business that you can attend. Attending these events is good, but speaking at them is even better. A short and effective speech can introduce you well and promote your site.
