When designing Android and iOS store applications, you should also pay attention to ASO.

If you are a software or website specialist, you are probably familiar with the term "SEO" or "Search Engine Optimization". But those who specialize in Android and iOS store application design are familiar with another three-letter phrase that is more important in their work, and that is "ASO", which means "App Store Optimization".

Nowadays, most of the users search for their desired Android and iOS store applications in the app stores. Recent surveys have shown that 63% of Apple users and 58% of Android users find their desired application through a search in the Android and iOS app stores.

Also, searching in the App Store to find the desired app is 2 times more than other methods such as referring to the list of popular apps. Therefore, in order to make Android and iOS store applications better visible and attract more audiences, in addition to advertising and marketing, app store optimization or ASO is definitely needed.

Therefore, if the new and newly arrived apps meet ASO standards, they can compete with well-known and well-known apps in the market. But if they do not meet these standards, no matter how smart and practical they are, they will most likely be ignored and will not be successful.

Every product that is made must fit with the media that is published on it. Android and iOS store application design should also be suitable for app stores and most companies Professional application maker And they are aware of this. Therefore, it is necessary to first design your Android and iOS store application with prior planning and pay attention to the important points in this regard while building it.

There are different methods for designing and building Android and iOS store applications with different conditions, costs, and features. After designing the android and ios store application, you should go to marketing and ASO.

To succeed in ASO, you must follow 2 goals:

be seen
Attract the attention of the audience

If you follow these goals correctly, it can be said with confidence that you have traveled 90% of the way. Of course, this is not an easy task and the story will be a bit complicated in practice. For this reason, we will explain the principles that you should consider when designing a mobile application, and we assure you that with proper planning and actions, you will definitely succeed in ASO.

ASO principles for Android store application design

Use keywords in your app title.

Determine the keywords related to your app and use the best ones in your app title. By doing this, you will attract more attention and as a result, users' visits to your app will increase. The surveys conducted on 200 successful apps show that using a keyword in the app name increases its rank by 10.3%.

Your app title must be less than 25 characters.

In the App Store preview, only the first 25 characters are displayed and the following characters are deleted. Therefore, if your title is more than 25 characters, it will be displayed incompletely and will not attract the attention of users.

If it works correctly, do not change it.

If you have already done the design of your Android and IOS store application and published it in the App Store, and now after reading this article you feel that you have to change your title, we recommend you to stop. If your app is successful in attracting audience, it is better not to touch it. Instead, let the title get known and spread by word of mouth.

Use long keywords in your Android store app description.

The use of long keywords, which are also called "tail keywords", increases your chances of being in the list of recommended apps when the user searches for the word related to your app in the App Store.

For example, if you are planning to create a cooking and baking training application, naturally you should not call it "cooking and baking training". But by putting the phrase "cooking and baking training" in the description of the application, you can attract users who search for the words "cooking" and "baking" in the App Store.

Use screenshots and videos effectively.

A screenshot is one of the first things people see about your app. Each photo should show an advantage of your app. You can use the text to explain more about the subject of the photo. Of course, usually the first 2 photos are seen more than the other photos and are more impressive.

Therefore, you must choose the first 2 photos correctly. Also, Google Play and the iOS App Store allow you to insert a short video to introduce and show the features of the app.

Bring your Android and IOS app store in related topics and categories.

Sometimes, instead of searching for keywords or the title of the app in the App Store, users use the available subject categories to find the app they want. For example, if they are looking for the app "Guitar lessons" or "Isfahan province road map", they will probably search in the "Music" or "Map" category in the app store.

In fact, category search makes up about 80% of all searches in the App Store. By placing your app in related topics and categories, you can be higher than others. Of course, note that the number of applications in the most used categories is very large and the competition in these categories is very intense and difficult. Therefore, you should make the necessary assessments in this field when designing your mobile application.

Have beautiful and attractive graphics.

The design and graphics of your app icon should be beautiful and attractive, so that it both attracts attention and describes the context of your activity. For example, the design of the camera used in the Instagram icon is both beautiful and indicates that this application is active in the field of photography and image sharing. So, in addition to choosing the appropriate title and description, you should also pay attention to the graphics of the application.

The algorithm of app stores is such that it recognizes the positive reaction of users towards different applications. Therefore, if the reaction of users towards your Android and IOS store application is positive, the App Store will notice it and recommend your app to more users.

If you use these tips and tricks effectively in designing your mobile application, you will achieve the desired result, that is, more downloads; And more downloads means a higher rank in the App Store. Therefore, use all the useful facilities and tools to design and build an Android or iOS application efficiently and optimally, but don't forget to take the last step firmly. Don't forget ASO.