7 smart ways to interact with the audience of Android and iOS store applications
Did you know that according to some studies, 20% of mobile applications are used only once by users and then abandoned?
Most smartphone owners have more than 50 apps on their phone. Therefore, it is very easy to forget about Android and iOS app stores in this highly competitive mobile app market.
The world's famous brands use their Android and iOS store applications well to interact with the audience, increase customer trust and loyalty, increase sales, and improve the customer's shopping experience. But many other brands have not been very successful in this work and have faced problems in finding the right strategy for using their mobile application.
Therefore, it is no longer enough for businesses to have an Android and iOS store app. Rather, the application must be aligned with the company's overall goals and have a strong marketing strategy.
Establishing a long-term relationship with the customer is not an easy task in today's world where the variety of products has increased and the competition has intensified. But if you gain a better understanding of your audience, understand the importance of having a good mobile strategy, and pay attention to the user experience, you can better build this relationship.
For this reason, we decided to describe in this article 7 tips and tricks to attract customers, interact with the audience, and generate income through the mobile application, which you have definitely spent time and money on making. Stay with us.
1- Make sure that the performance of your Android and iOS store application is perfect
The performance of your Android and iOS store application is an important factor in creating or not creating a strong connection and interaction with the audience. Research has shown that if a user has a problem using your application, he will not use it again.
So, in order for the user of your app to become a customer, you need to make sure that it is fast and works well without any bugs or errors.
2- The first user experience is very important
The fact that many users use the app only once shows that user experience design is a very important task and Android and iOS store app developers should pay special attention to the user's feeling and experience when they work with the app for the first time. to be
Recently, many Android and iOS store application developers implement a guide or introduction tour inside the application the first time the user uses the application, and introduce the functions and features of the application to the user.
3- The registration process of new users should be simple
Many users avoid registering and joining various services. But in order to be able to provide a good service to the user, it is necessary to get more information about him. Therefore, user registration and membership is necessary.
We suggest you try different registration and membership options. Like signing up via social media, email, and even not signing up (if possible) and make sure the signup process is as easy, simple, and smooth as possible.
To simplify the registration process in Appchar Android and iOS store application, we SMS login plugin We have created The easiest type of registration process for users.
4- Give the user the option to receive push notifications
Push notifications deliver your message to the user in a targeted way. According to a recent research, 68% users enable the possibility of receiving notifications and 70% users find the messages sent through notifications useful.
We know that many things can be done through push notifications; But we should also know that users like to have everything in their possession and under their control.
Don't forget that sending too many and untimely messages can make the user unhappy. For this reason, we should always give the user the option to receive push notifications and activate or deactivate them so that he can turn off push notifications whenever he wants.
You should earn the audience's trust by sending useful and valuable messages, and by offering the option to disable the messages.
5- Segment your audience
No one likes to receive useless and irrelevant messages. Therefore, segment your audience based on their tastes, interests, how they use the Android and iOS store application, time of use, and individual characteristics, and send relevant and appropriate messages to each segment.
Audience segmentation and sending personalized messages not only increases audience engagement and improves user experience, but also helps monetize your app and increase your ROI.
6- Give gifts to users
An interesting statistic that surprised us was that we found out that more than half of the users download the Android and iOS store app just to find out about great discounts and sales.
Therefore, offering gifts and discounts through the app will not only make new users happy, but also help increase app downloads and retain old customers.
If you have users who haven't used your Android or iOS store app for a long time, encourage them to use your app again by offering incentives, discounts, or gifts.
7- Listen to your audience
One of the most important strategies in attracting and retaining customers is to listen to their words and opinions. When you listen to your users, you not only engage with your audience, but you also increase your chances of getting App Store points from users. Also, you can fix things that users don't like.
Conclusion
There is no shortcut or magic formula for improving audience engagement. Those who have succeeded in this task have always analyzed the needs and interests of the users, and have shaped their marketing strategy accordingly. However, follow these 7 tips that we have explained in this article and you will see that your connection with customers and their interest in your brand will increase.
