The effect of notifications on persuading customers to buy

Notification literally means warning, information, warning. Notifications are very practical in the sense that despite them you will not miss any event and all events will be displayed in the upper part of the mobile in a sliding manner. Today, a new application has been developed by Kiwi Tree group called Notif Log. It allows users to save the notifications as an archive and present them to you in the form of a list.

According to the research, about 68% of app users activate the possibility of receiving notifications as soon as they download a software, and about 70% of Internet users activate it when they realize that a notification is valuable and useful. And 43% of app customers are more willing to use apps that have notification options because notifications save customers' time.

According to this research, it can be said that applications that have the ability to send notifications have attracted 88% more users than applications that do not have these features. And this shows that push notifications increase the number of users visiting store applications.

Notification sending strategies

Due to the high potential of notifications in referring users to applications, you must have a series of creative strategies to work with them in order to attract more customers:

1. Notifications must obtain permission from users to display notifications and also inform users of the benefits of sending notifications.

2. The content of the notifications should be legible, clear and specific to attract the user's attention and the user can understand its meaning in the first few seconds. Long and complicated messages annoy the customer. You can also use humor in your messages, which is very effective.

3. You should send at the right time. According to the research, the best time is when customers are commuting from work to home or during lunch or dinner. You can easily find the right time to send according to the type of your business and identifying your customers.

4. Avoid sending frequently. This will make your customers bored and tired. It is better to send once or twice a week.

5. You can categorize your audience and based on its information, send notifications to people and even encourage people who don't want to use the application to use it again by sending special notifications. In this way, you have paid to enthusiastic users and encouraged people who are not interested to do so.

6. Sometimes you may have to send several notifications to users in one day. In order to avoid its negative effects, you can prioritize them and choose the ones that are most compatible with the customer's needs.

7. The advancement of technology gives you the possibility to use images in your notifications in addition to text. By using and displaying these covers, you encourage the user to communicate with the application.

8. Since some customers may turn off their notifications and sometimes turn them on, you can have a detailed and regular schedule for sending notifications and notify customers via SMS. It is interesting to know that the opening rate of notifications is 50% higher than advertising emails and SMS!

9. Try to make attractive offers in your messages. For example, seasonal special discounts or special occasions where sending such messages increases the probability of a customer's purchase. Based on the research conducted on what kind of notification users usually like the most and are encouraged to buy, a series of statistics have been obtained that We put it below for you dear ones.

50% customers activate their notifications in order to receive special and unique offers.
44% customers use Notif to track their orders.

34% customers use to receive notifications in real time and location of stores.
38% users use this possibility to manage their account.
29% customers keep their service active to stay up to date with services and products and to know about updates.

31% allows customers to view and check store inventory to be notified if a product is added.
28% uses notifications to locate stores.
36% turn on their notifications to access and communicate with brands.

251 TP2T customers have turned on their notification option so that they are always aware of the application, because the user experience in the software is better than viewing the site through a mobile browser.

In general, 70% of users consider Notif to be a good and useful feature, so this service should be used properly.

In designing a store application (making a store application), one of the techniques that makes users buy more is using push notification It is an example of application notifications Opchar.