What is advertising with a mobile application and what are its advantages?
New scientific advertising is less than a century old. Various definitions have been developed for advertising, and the common denominator of all these definitions is the effort to introduce goods and services to audiences and customers, which is done through various methods. It can be said: advertising is a bridge between the audience and introducing the product to them, so it is a very important tool in the success or failure of a business.
Over time and with the advancement of technology, advertising methods have undergone changes.
Perhaps the most basic type of advertising was the distribution of leaflets, which was replaced by SMS with the development of mobile technology in Iran. In a short period of time, with the advancement of technology and the popularity of mobile internet, SMS advertising replaced emails. and advertising mobile applications.
As you can see, by changing advertising methods, if people start advertising without learning new advertising methods that are suitable for their product and business, they may be doomed to failure.
One of the most important communication tools in the business is advertising.
The success or failure of many organizations and companies depends on their advertising activities. Advertising is a way to deliver the message to the intended audience, but the question that arises is how to have effective advertising?
As we have said, with the advancement of technology and the spread of the Internet, Internet advertising has gained many fans. This advertisement refers to using the Internet as a channel and means of communication to send advertisements in the web environment, which helps a lot in advertising by displaying names, trademarks, slogans and images.
In people's daily life, mobile has a special place and people are looking for applications, but of course these programs are very few with good quality or they are not downloadable for free. They are told to prepare mobile applications and provide these applications to Internet users for free, as a result, they cause the rapid spread of mobile applications among the audience and target market, and usually people are more in favor of this type of advertising.
Advantage of advertising with mobile application:
Advertising with mobile application has advantages that we will explain:
Perhaps the most important advantages of advertising with a mobile application is the targeting of advertisements in such a way that you can determine which people in which geographical location and at what time of the day and which mobile operator and which model of internet users and even with which type of phone. Show accompaniment. Your ad must be related to the activity you are doing. Other benefits include:
1. Advertising is distributed among the target population in a centralized way because the mobile application is downloaded by those who are interested in this topic.
2. Rapid distribution of the program among people due to the practicality of the program, the content is distributed among friends and acquaintances.
3. Not having an expiration date, for example advertising through an advertising billboard or printing in a newspaper will last for a maximum of one month if this method has a long shelf life.
4. There is a possibility for the organization to communicate with the customer and to be informed of their feedback and opinions in this method.
5. In this advertising method, it is possible for the customer to communicate with the sponsor or the organization when choosing or buying a product
6. The possibility of branding by designing a store application
7. Financial support of a program related to business, in addition to advertising effects and impact on sales growth and brand awareness, can be considered as an activity in line with the organization's social responsibilities.
Now that you are familiar with the benefits of advertising through the creation of a mobile application, perhaps you would like to know how you can do this?
If you are a business owner and want to benefit from advertisements with mobile applications, you must first register in the related system. In the next step, you can quickly create your advertisement. One of the advantages of advertising with a mobile application is that it is possible to create such ads under any platform. You can customize your ad to different purposes of the site page, social network pages, etc. In addition, you can follow the process of your advertising in terms of click rate, sales and efficiency, etc. in real time.
First, your application in Opchar Build and then create proper installs for your apps through mobile app ads.
